Vietnam is one of the leading countries in exporting coffee in general and Trung Nguyen in particular. Referring to Trung Nguyen, few people cannot help but know that this is the most famous and delicious coffee brand in Vietnam. Over the past 20 years, Trung Nguyen has won many hearts and is the first choice of coffee lovers at home and abroad. The success of Trung Nguyen is not only in coffee but also in one of the products chosen as special gifts on diplomatic occasions. Behind those successes is a person who not only has the vision but also the strength to drive the whole train, which is Mr. Dang Le Nguyen Vu - Chairman of Trung Nguyen Coffee Group. So how did Mr. Dang Le Nguyen Vu make the Trung Nguyen train so successful?

The success of Mr. Dang Le Nguyen Vu has created a place for Trung Nguyen in the world, recognized and praised by international press such as Global Coffee Review (March 2012) and Forbes (August 2012). Zero to Hero". Besides, it was Trung Nguyen who enlightened him on the path to success. It is thanks to the Central Highlands coffee beans that have given him wings to the success of today. From a poor student to the Central Highlands, he gradually hatched plans to expand, bringing Vietnamese coffee to the Vietnamese people widely and internationally. He thought: “Why are coffee farmers still poor while in the world there are countries that can't grow coffee that are still rich because of coffee? Why is my coffee only for exporting raw beans and not processing for export?” From those thoughts, he and his friends together found the secret of good coffee grinding and developed it to this day.

Dang Le Nguyen Vu, owner of Trung Nguyen Group, said: "The Japanese have shaped the tea ceremony as the national morality, an art of life conveyed through enjoying a cup of tea. Meanwhile, Vietnam - a powerhouse in the world, has the best Robusta coffee beans in the world, has a long history and culture of enjoying coffee for hundreds of years. But up to now, the value of Vietnamese coffee is still in the low segment, mainly for dry export and has not properly shaped the inherent position of the national industry.” This is the engine that nurtures in him the ambition, enthusiasm, desire, desire to be able to bring Vietnamese coffee to a new level. Because of those determinations, he overcame all difficulties on the way to bring Vietnamese coffee, especially coffee from Trung Nguyen, from zero to become a leading brand in Vietnam and bring Vietnamese coffee to the top worldwide.

What childhood difficulties help overcome the future scene. He passed the Central Highlands Medical University entrance exam, but he decided to drop out so he could pursue his passion. Mr. Vu confided: "What to do at the age of 22, I still don't know". But it back is an engine help him always want to do something that to change the life, is not Poor. On August 20, 1998, that was the day that entered the history of Trung Nguyen Legend when Mr. Vu and his companions opened the first coffee shop at 587 Nguyen Kiem (Phu Nhuan district) with a photo server drinking coffee. Free coffee for 10 days. By the breaking syntax that contributes to creating a strong living village, Saigon coffee drinkers have a free coffee shop for the first time. At that time, he showed his customers the "quality" of coffee, saw the special difference between Robusta and Arabica coffee, between Culi Robusta and Se coffee, etc. He helped get customers excited about coffee, created awareness about the coffee world, and since then he has grown Trung Nguyen Legend to 500 coffee shops in Vietnam (2004) and continues to open at water. In 2001, Trung Nguyen Legend was successful in Japan and Singapore. He successfully announced the slogan: "Inspire creativity" with products filtered from the best coffee beans, modern technology, unique Oriental know-how that cannot be copied, mixed with Trung Nguyen's passions launched a start-up to conquer users across the country. Since Mr. Vu's creations have gradually brought interest to his customers, who can enjoy the standard taste of Trung Nguyen coffee and products like G7, among the most popular in the country with a result of 89% rated by users. Trung Nguyen Legend was born, Mr. Vu's desire to find justice and a worthy position for Vietnam's coffee industry partly urged Trung Nguyen to constantly shine in the executive search for answers. By the desire to change life and the relentless creativity of Mr. Vu, the boss of Trung Nguyen Legend, has created his own, special paths. By he inherits and promotes the heritage values ​​of Vietnamese coffee, delicious coffee products, famous with the name "Creative" and the line of roasted and ground coffee products. By that, Mr. Vu's story is one of the stories that young people can learn, thereby creating beliefs and differences in the body.

Lessons that young people today should learn and apply in the future. Mr. Vu said: "Young people must establish a solid foundation for the Vietnamese as well as transform other international values ​​into their own." Learning must be nurtured continuously, from their own experiences, Mr. Vu concluded, the people in the world, regardless of their field of work, have principles and formulas for success. Hope, desire, choosing the right career, details in planning, good at persuasion, good at connecting, and when young people fail, they can still do it again, firmly move on. From those lessons and experiences from Mr. Vu and from the youth themselves, they can continue to inherit and promote those old ones and create new ones, not only about coffee but also about coffee. there are many other professions, many fields that the future will appear.

With the faith and strong will of youth along with great aspirations, Dang Le Nguyen Vu has realized his dream, which is to build a famous coffee brand, bringing the taste of Vietnamese coffee to the world. South spread all over the world.