MEANINGFUL MESSAGES HIDDEN BEHIND ENERGY COFFEE BOXES FOR VIETNAMESE YOUTH
by Phuong Quynh _ Dan Tam
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Coffee is not just a drink, but a special source of energy that motivates young Vietnamese to strive for great aspirations. That is the message that Trung Nguyen Legend sends in every gift box for Tet 2021.
For a long time, coffee has been an indispensable source of awakening and creative energy for many people. Each cup of coffee contains an energy source to help us wake up, focus our minds, and lift our spirits as military genius Napoleon Bonaparte once declared: "Coffee makes me awake and extraordinary strong.".
As a leading coffee brand, Trung Nguyen Legend strives to affirm that coffee is the source of energy that unlocks the magical creativity and strong awakening of people, and strives to enhance the value of coffee at a high level. Cultural coffee, art coffee, spiritual coffee, to philosophy coffee.
“Dấn thân - Khát vọng - Đổi Đời” is also the name of 3 sets of Tet gifts for 2021 by Trung Nguyen Legend, bringing inspiration and motivation to Gen Z.
Starting in 2021, marking the 25th anniversary of the journey of serving to build a great will, the aspiration to start a business and build a nation for Vietnamese youth, for a young generation that is comprehensively rich in material - physical and intellectual creating a powerful and influential Vietnam, with the message “Dậy! Dậy! Dậy! Tuổi trẻ ơi! Cùng dấn thân - khát vọng - đổi đời mình!”, Trung Nguyen Legend launched a special trio of gifts for Tet 2021 with the name “Dấn thân” - “Khát vọng” - “Đổi đời” to send meaningful wishes to the young generation and the community.
The gift box “Dấn thân” arouses the spirit of Dare to think - dare to do - dare to compete and face new challenges to pursue young people's dreams
The first gift box named "Dấn thân" with the masterpiece Creative Coffee 1 is made from the world's best Robusta beans from the land of Buon Ma Thuot, Vietnam, which is famous in the world. Strong bitter taste, characteristic aroma, the product is suitable for young people who like the strong, different taste of coffee, as well as the way of life. The gift box "Dấn thân" sends encouragement and encourages the young generation to dare to dream big, to dare to compete, to be ready to overcome challenges and obstacles to create their own imprints in life.
The gift box “Khát vọng” sends a message to coffee lovers, young people, that Only Great Aspiration can achieve great success.
The gift box “Khát vọng” carries the bold and alluring flavor of Gourmet Blend with a special combination of the best coffee beans: Abrica, Robusta, Excelsa, Catimor. If you have ever experienced the strong bitterness of Robusta, the passionate flavor of Gourmet Blend will make you passionate because of the lingering sweetness. It is just like when we have ambition and desire to do things differently, break our limits, that powerful energy will help us to succeed.
About the gift box “Đổi đời”, with a combination of three products: G7 3in1, Trung Nguyen Legend Cafe Sua Da and Trung Nguyen Legend Classic and the book “Nghĩ giàu làm giàu”, bringing the message, you change your life, yourself is to contribute to creating a different and special tomorrow for society.
"Đổi đời" - Changing your life is a declaration for Gen Z, that if you dare to commit yourself and constantly pursue your aspirations, the opportunity to renew your life will be within reach.
In particular, it is no coincidence that on each gift box for Tet 2021 of Trung Nguyen Legend, there is an image of Napoleon Bonaparte - who is honored as "The Enlightenmenter on the saddle", one of the great men who changed the calendar world history. With the exceptional qualities of a military genius and brilliant intellect, Napoleon Bonaparte left behind a series of progressive reforms that helped build France and much of Europe.
Not only that, his immortal words also provide inspiration and motivation for the young generation to learn and strive such as: "Victory belongs to the most persistent" has been and is being received by your community. Children love and share widely. With a spirit of commitment and strong aspiration, he is ready to overcome obstacles to win glory - like the message Trung Nguyen Legend wants to send: Young people should be brave, confident, ready to accept. challenge to conquer success!
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