As Pizza 4Ps turns 10 in May 2021, we will launch a special limited-edition pizza to mark this important milestone. We believe that the story and commitments surrounding this pizza will inspire the community to recognize the necessity of sustainable development in general, and sustainable agriculture development in particular.

From the initial store and growing into the business it is today, Pizza 4Ps has never forgotten or ceased carrying out its mission of bringing happy smiles to the community. In addition to developing tasty meals and the greatest customer service experiences, we aspire to become an organization that takes less and gives more to the planet via sustainable development and environmental preservation efforts. Above all, to achieve positive planet goals, we must innovate and collaborate with partners to source food more responsibly and sustainably.

More significantly, it is the consumers who are enabling this unsustainable agriculture. Of course, this includes restaurants like us. Modern agriculture is removing "pesticide-free" and "organic" products to fulfill the demand for "cheap" food. It is instead mass-produced on a large scale, with pesticides and chemical fertilizers used to boost efficiency. However, how many of us are aware of the impact of agriculture on the natural environment? That is why we would like to make this special pizza in the hope that the message within will encourage customers to think about and utilize sustainable food sources in the future.

What makes Thien Sinh farm distinctive enough for Pizza 4Ps to select it as the supplier of ingredients for this anniversary pizza?

This farm was founded ten years ago by co-founders Mr. Thang from Vietnam and Mr. Hama from Japan. Mr. Thang revealed, "The main distinction between Thien Sinh farm and other farms is that our farm is self-sufficient. Most farms, I believe, must purchase agricultural materials from outside sources, but here we produce our tools and even build our greenhouse. As a result, we can build greenhouses that are both suitable for our growing methods and long-term use. All farm waste may be recycled and used as fertilizer. By minimizing outside influences, we can limit rising input prices while still enabling our employees to improve their skills."

In mid-April 2021, we launched the pizza "10 YEAR CELEBRATION PIZZA", which is in cooperation with Thien Sinh farm. Because the quantity of bresaola from the "happy cows" of the farm is restricted, the pizza is similarly limited. It is only available at two locations: Hai Ba Trung store in HCMC and Trang Tien store in Hanoi.