Investment capital in Pizza 4P's

In 2011, a Japanese couple opened their first pizza restaurant, 4P's, with a capital of $100,000. And now the company has grown to operate a chain of 23 Pizza 4P’s full-service restaurants, 02 food trucks, and 02 franchised Ippudo ramen restaurants targeting upper-middle-income customers.

Firstly, the firm became better thanks to funding from Mekong Enterprise Fund III managed by Mekong Capital with a fund size up to USD112.5 million. The challenge for Mekong Capital was translating this vision into operational measures that would enable the company to grow its platform.

Furthermore, acccording to information of the Hanoi Stock Exchange that has just announced about the individual bond issuance batch of Pizza 4P's system, the company has just completed a capital call of 21 billion VND from institutional and individual investors with interest rate of 11%/year, term of 2 years.

4P's corportion initial plan planned to issue 50 billion bonds, of which 30 billion will be used to build a cheese factory and food processing (Total investment is 75 billion VND, of which bank loans account for 60%), the remaining 20 billion to expand 3 more restaurants.

However, by August 2021, the company has received more than 70 billion in loans from our partners and therefore has actively adjusted our plan to raise capital from bonds.

Profit earned after 10 years

Thanks to the right policies, after 10 years since its inception, Pizza 4P's has continuously grown and is now one of the largest pizza brands in Vietnam, comparable to other giants such as Pizza Hut or Domino's pizza.

Specifically, the company's revenue in 2016 was 158 billion VND. 2017 was impressive when revenue increased by 79%, reaching 283 billion VND, in 2018 it broke through to 411 billion VND. Profits also had breakthroughs, when from VND 6 billion in 2016 increased nearly 9 times to VND 52 billion in just 2 years (2016-2018).

Convert and develop in the midst of the covid-19 epidemic

Since the covid-19 outbreak until now, there have been many effects on market demand, production, direct sales, and so on, customer behavior, in particular, has shifted too. Instead of spending liberally like they did before, people are now more cautious in purchasing and selling. Moreover, social distancing also makes direct sales impossible. Therefore, corporations and small businesses in the F&B industry have made many modifications in their business operations in order to adapt to the pandemic. In particular, 4P’s is a chain of restaurant that has significantly changed the way it operates to survive through the pandemic.

Pizza 4P's restaurant space

At 4P's, we don't just sell pizza, we sell the unique cultural experience of visiting a restaurant, enjoying delicious food in a beautiful, calm setting and watching pizza artisans perform passionately. This is the reason why we has always refused to online delivery in order to preserve the unique experience of dining at the restaurant. However, in the face of many risks of economic crisis, Pizza 4P's finally had to modify its business model, abandoning the principle of serving only at the restaurant for the past 9 years to launch an online sales channel, home delivery to adapt to reality.