PHUC LONG - 50 YEARS FOR A BRAND OF VIETNAMESE TEA AND COFFEE
PHUC LONG - 50 YEARS FOR A BRAND OF VIETNAMESE TEA AND COFFEE
Nguyen Thi Thuc Uyen
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Phuc Long is a famous brand with a long history in Vietnam. When people mention in tea, Phuc Long is probably the first two words that come to their minds. This topic is even clearer when discussing tea and coffee with young people, especially the 9x and 10x generations. Phuc Long is not a mediocre mid-range brand; it is a tea and coffee brand with a history of birth and development that deserves people's attention.
The day that Mr Lam Boi Minh let Phuc Long appear in 1968 was when the brand itself had many expectations. Phuc Long is expected to bring customers quality tea and coffee products because it was born in the famous tea plateau Bao Loc (Lam Dong).
HISTORY OF BRAND BIRTH
Born in the famous tea territory of Vietnam, Phuc Long, with traditional experience passed down from generations, this brand has developed rapidly. In the 80s, Phuc Long opened 3 stores in turn on Le Van Sy, Tran Hung Dao and Mac Thi Buoi streets. At that time, the taste of pure Vietnamese tea and coffee originating from Phuc Long was known by many international customers and tourists. Because at that time, only luxury restaurants served premium brewed coffee, and Phuc Long was the first to perform this drink to the public with signature tea blends.
DEVELOPMENT AND EXPAND MARKETS
And in 2000, under constant efforts to improve quality, intellectual and emotional investment so that each product is geared towards emotional attachment, sending joy to each customer with all respect for the company, Phuc Long Trading Production Limited Liability Company was officially established. In 2007, when Phuc Long realized the competitiveness of Thai Nguyen tea's distinctive flavour, form and water, owning a tea hill in Thai Nguyen helped the brand maintain its quality of Thai Nguyen tea and ensure the best overall quality management issues. In the same year, because of the careful investment in tea production, Phuc Long has brought its typical Phuc Long tea product to fully meet fastidious markets such as the US, Japan, Philippines,...
By 2012, with the desire to bring fresh and flavorful drinks prepared directly, serving customers modern style and reasonable price, the first Phuc Long Coffee & Tea store opened launched at Crescent Mall in District 7. This one is an event marking a turning point in Phuc Long's development history, step by step becoming a rare Vietnamese brand participating in the Food & Beverage field with an active store that operates according to the self-service model in a modern, classy and outstanding space. With the first impressive transformations, Phuc Long has strong expectations on the journey of promoting high-quality Vietnamese brands. They are not simply aspirations to expand the market develop sustainably to become a company specializing in high-quality products and services, exporting high-value tea and coffee in Vietnam, and they also desire to create a Vietnamese brand with class and quality reflected in each product gradually asserting its position in the international market. Therefore, when building ten stores in Ho Chi Minh City in 2015, Phuc Long slowly positioned the brand associated with bold tea and coffee products and drinks in customers' minds.
50 YEARS OF EFFORT
After more than 50 years of extracting the quintessence from green tea buds and premium coffee beans and wishing to bring customers the most valuable experiences when enjoying, Phuc Long tea is continuously a pioneer brand with many brands. Innovative ideas are at the forefront of the tea and coffee industry. Following that success, up to now, Phuc Long has owned 82 stores across Vietnam, forming an indispensable destination for young Vietnamese.
With the mission of becoming a pioneer of the times, Phuc Long creates high value by understanding, empathy and real value propositions, satisfying customer satisfaction. They have been operating with the motto 'Quality comes from passion' to continue writing the story of a Vietnamese brand rich in tradition. A brand that connects the quintessence of decades of experience and constantly refines and renews itself over time to become a brand that always sticks with generations of customers. And after having its first store in the US, it is not too difficult to say that Phuc Long will reach out further in the future, bringing its signature drinks to customers in other countries all around the world. They will promote to everyone an image of a pure Vietnamese tea and coffee brand that has been famous for decades with generations of Vietnamese people.
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