BITI'S HUNTER "ĐI ĐỂ TRỞ VỀ" CAMPAIGN
By Tai Phuc
Embedded Files
HCMC, 1 APRIL 2019
To increase awareness of the brand amongst the new and young generation of consumers, Biti’s revamped their product and at the same time, launched a brand new advertising campaign called “Đi để trở về” (rough translation: “Leave to come home”). To adapt the young customers’ minds, Biti’s introduced a new sneakers line called “Biti’s Hunter.” The new sneakers are everything that Biti’s was not while keeping the brand’s strongest attribute – trendy, fashionable, youthful and still durable.
The advertising campaign for this new line of sneakers kicked off with the appearance of the sneakers in Soobin Hoang Son's music video - the young rising star who collaborated with Biti's in "Đi để trở về" campaign. The hidden message behind is that, youths should go on trips to broaden their knowledge and have new experience but at the same time understand more the value of ‘home’ from their time away from family. In only one day after release, the music video reached 2.5 million views on YouTube.
After tremendous success from two music videos, the sneakers line’s sales rocketed and both Biti’s online and offline stores were constantly out of stock for the Biti’s Hunter. The campaign received good reactions online as well thanks to the meaningful message “Đi để trở về”. The hashtag “#Didetrove” (#Leavetocomehome) was used more than 200,000 times on both Instagram and Facebook.
Page updated
Google Sites
Report abuse