HCMC, 6 Aug 2020

In early 2020, when the whole world paid attention to the information of Covid-19, Biti's published a new campain named "Vietnamese Canvas of Pride" with a positive message to praise the solidarity of Vietnamese in the fight against the Covid-19 pandemic.

The new collection is inspired by the strong and optimistic spirit of Vietnamese. The stories about the sacrifice and delication of hotel staff, medical team, military,… were shown by Biti’s in Hunter Stress. They aimed to honor the creativity, kindness, courage and optimism of those who have been actively fighting against the Covid-19.

In this campain, there will be 4 designs voted by the community and the most Pre-order will be put into actual production. 10% of sales from actual products will be used to contribute to Biti's available fund (already has 1 billion VND) to support medical equipment and necessities.

This is not the first time that Biti’s has taken humane actions for the community. With cunning marketing strategies, Biti's quickly catch the trend when everything is around the topic of Covid-19. Biti's recognized this market opportunity and scored points with customers not only because of the product's high applicability but also due to its humanity and meaningful message.