For the best display across our website, social media, and ad book, please upload:

• Vector file (.AI, .EPS, or .SVG) — best option

• OR High-resolution PNG/JPG (at least 1000px wide, 300 DPI)

• Transparent background preferred
  Include both color and one-color (black/white) versions if possible

• Horizontal and stacked logo variations welcome

File Naming: BusinessName_Version.Format 

Example: HopkinsDance_FullColor.png

Uploading Your Files

We want your ad to shine! Following the ad guidelines helps make sure your logo, message, and images look crisp and professional. When ads don’t meet the right specs, they can end up blurry or hard to read — and we want your business to stand out in the best way possible.

Not a designer? No problem. Here are a few easy tips:

• Keep it simple: Logo, a short headline, and one clear message are plenty.

• Use good quality images: Clear photos and logos always look better.

• Make text easy to read: Big, bold fonts and strong contrast work best.

• Less is more: Don’t feel like you need to fill the whole space — clean designs pop.

• Add a next step: A website, social handle, or QR code makes it easy for people to connect.

And if this still feels like a lot, don’t worry — our graphic designer can create your ad for you! Just share your logo, content copy, and any photos you’d like, and we’ll put it together so your ad looks great.

Full Size Ad 

• Ad Size–Pixel Dimensions:

  • Minimum: 1080 × 1920 px (standard HD)

  • Recommended: 2160 × 3840 px (iPhone Retina equivalent)

• Color:
  RGB color is preferred for digital applications.

• Logo / Photo Area:
  Reserve 40–50% of the space for the sponsor’s logo, product shot, or a strong brand image.

• Text Area:
  ~300–600 characters fits well if text shares space with an image.

  • Headline (top or overlay on image)

  • Short tagline

  • Body copy (optional — usually 3–5 lines max)

* If the ad is image-dominant, stay closer to 300 characters.

1/2 Size Ad 

• Ad Size–Pixel Dimensions:

  • Minimum: 1080 × 960 px (standard HD)

  • Recommended: 2160 × 1920 px (iPhone Retina equivalent)

• Color:
  RGB color is prefered for digital applications.

• Logo / Photo Area:
  Reserve 30–40% of the space for the sponsor’s logo, or a simple image.

• Text Area:
  ~200–600 characters fits well if text shares space with an image.

  • One strong headline

  • Optional 1–2 lines of support text

  • Contact info or QR code

* In practice, these usually end up looking best with logo + tagline + call-to-action, not full body copy.

Recommended File Types for Ad Submission 

• Preferred (Layered & Editable — Best for Adjustments):

  • Adobe Illustrator (.AI) — ideal for logos, vector art, and scalable graphics

  • Adobe Photoshop (.PSD) — layered files for photo-based ads

  • PDF (High-Resolution, Editable/Vector) — fonts embedded, images at 300 dpi

• Also Accepted (Print & Digital-Ready, but Less Editable):

  • PNG (.PNG) — great for logos or graphics with transparency

  • JPEG (.JPG) — high-resolution, RGB color mode, quality 80–100%

  • TIFF (.TIF) — large, lossless format (less common but acceptable)

• Quick Tips for Files:

  • Logos: Vector files (AI, EPS, or PDF) always look best — they can be scaled without losing quality.

  • Photos: Minimum 300 dpi at final ad size. Avoid small web images or screenshots.

  • Fonts: Please include speciatly fonts or embed fonts or convert text to outlines before sending, so nothing shifts on our end.

  • File Packaging: If you have multiple assets (logos, images, copy), zip them together and label the folder with your company name.

We'll Handle the Design – You Get the Spotlight

As a bonus to our sponsors, we’re happy to design your ad for you! This option makes things simple and convenient — just send us your logo, content copy, and any photos, and we’ll take care of the rest. Our designer will make sure your ad looks polished, professional, and formatted correctly for every version of the ad book, so you can feel confident it will stand out wherever it’s viewed.

Uploading Your Files