The first and foremost step is to identify potential competitors for your business. Google is the best platform to search for your competitor just you have to enter the seed keyword or other terms related to your nice.
To make this process more effective your competitors in two categories: direct and indirect
Direct competitors can be the business that operates in the same area and offers a similar product and services as of yours. On the other hand, an indirect competitor can be the business that doesn’t offer the same product but fulfill the need or solves the problem of the same group of customers.
Read more:- Competitor Analysis
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