SEO, or “Search Engine Optimisation” is probably the most important thing you can do for your business. SEO is best explained as “attracting the attention of algorithms”. Good SEO will keep your website at – or at least near - the top of the search results page. This matters because almost nobody ever looks beyond the first few results, and certainly not past the bottom of the first page. If your business is not up there, new customers are simply not going to find you.

So how do you choose an SEO agency that will give you the online results you need? Well our SEO company blackburn based eBusiness UK is probably the best place to start. We know that Blackburn was probably not be the first town you thought of, but really that is our first piece of advice: do not make the mistake of thinking that a company might not know their stuff because they lack a big city postcode.

You can rely on the quality of our work because we have been designing, building and maintaining commercial for more than twenty years. Our in house team has a wealth knowledge and experience that completely unmatched by most of the tech firms in the more predictable offices in London and the South East.

Our more provincial status is perhaps why our SEO agency has such a firm understanding of the importance of local internet search results. Paying attention to local search would be our second piece of advice for choosing an SEO company. When you hire a company to manage your SEO you will obviously expect them to attract customers from your chosen demographic to your website. That, clearly, is their main and most obvious job. But you also mist insist that your chosen SEO Agency will attract local online searchers.

Local SEO is focuses on attracting real, physical footfall to real brick and mortar locations. We are an SEO agency with roots run deep into our local community, which perhaps is why we are so aware that as much as 80% of people searching for goods and services that are local to them only look online. The glory days of business directories are long gone – people still “let their fingers to the walking” but these days those fingers are walking across a keyboard. If your business is not easily found online then the customers will end up somewhere else.

So take heed of out third piece of advice for choosing an SEO agency. Be sure to select company with experience to take care of your SEO. Our two decades plus working in SEO means that we have been working in this field as long as Google have been working in theirs – indeed we both started out at pretty much exactly the same time. We have grown up with the SEO. We followed Google’s evolution and we already well established before the likes of Bing were even thought of. We have evolved and developed alongside them, amassing a depth of knowledge we truly believe is unparalleled elsewhere.

We understand that when your business operates online you are not merely selling goods and services. If your SEO is effective you are also creating a community of customers. This will bring you customers more quickly than word of mouth and is significantly more effective than traditional advertising. Advertisements, whether on the page or on a screen are often just “tuned out” by most people. But when a potential customer conducts an online search finding you feels like their achievement – it is a much more positive way to start a customer/supplier relationship.

That that is why you need to choose and SEO agency that will ensure your website site bothlooks good and encourages site visitors to navigate to the parts of the site you really want them to see. So choose your SEO agency carefully. Or simply call us now and save yourself a search!