When you are searching for SEO services in San Diego, it is likely that you simply want to find a professional who can help you boost your search engine rankings among potential customers. However, by having a basic understanding of how certain aspects of your website impact your site’s visibility, you can more easily choose the best SEO Agency in San Diego to help you achieve your marketing goals.
What is Semantic HTML?
Simply put, semantic HTML is the code that most of us think of as the “behind the scenes” instructions for web crawlers to direct them to various areas or processes on your web pages. Semantic HTML is put in place to help search engines understand your pages and make sense of what your content is saying. It includes a number of factors, such as:
● Heading and paragraph notations. Heading and paragraph codes act as outliners for search engines so that they can break up large amounts of text on a page and place them into understandable sections. This helps your readers understand your content, and it also ranks the importance of various areas of your site.
● Lists and tables. Lists and tables are built to organize information even more graphically, helping users to digest more abstract or difficult concepts quickly and easily. Adding lists and tables often adds value to your website for users, making it more likely they will spend time on your site and signal to the search engines that your content is engaging.
● Hyperlinks. Links to your own and other’s pages are critical to helping users have a good experience on your site as well as sending a clear message to the search engines that your content is valuable. In general, the stronger and better your links to reputable websites, the more value you have in the eyes of the search engines.
● Images. Images are not only engaging for users, providing a better browsing experience than plain text, but they also offer an opportunity to convey complex or difficult messages simply and straightforwardly. When combined with strong, descriptive text, they can become a powerhouse for your website rankings, drawing users to your site in much larger numbers than if you fail to provide images.
● Articles and blog posts. One way to keep current with your users and provide a great way to interact with your client base is to regularly post articles and blogs that address timely topics. This strategy alone has helped to build some of the strongest websites on the Internet.
It is important to note that none of these individual factors affects your website’s ranking directly. Rather, by building a strong website using best practices for HTML, you will automatically position yourself to have a better site and your users to have a better experience when visiting it.
Caldiatech has been working with small businesses and building strategies for SEO for attorneys’ websites for decades. We have a proven track record of helping our clients achieve high rankings with proven strategies that take into account all aspects of their user website experience. Give us a call today to learn more about how we can help you design, build and update your website to attract the maximum number of potential clients and, at the same time, boost your search engine rankings to the highest level possible.