SEO for law firms is different from SEO for retail companies. In order to successfully grow your law firm’s web presence, it is important that you find a professional with proven results specifically with SEO for Lawyers’ websites. The techniques used by attorneys will be very different than those used by other types of businesses and companies, so it is critical to understand what works as well as what doesn’t in attracting the type of clients you want to reach.
How Do Law Firms Use SEO Successfully?
There are several major differences between SEO for a law firm and that of a retail business, including:
● Law firms need more specialized keywords. In general, a good approach to keyword selection is to choose words that are very specific to a firm’s practice areas. It does little good to use the words “lawyer” or “attorney” as keywords, since these words appear in almost any legal website. However, using terms such as “estate attorney in San Diego” may have much better results in bringing clients to your door.
● Law firms need to establish professional expertise. The most important things people look for in a good law firm are experience and knowledge. Everyone wants to ensure that an attorney knows his or her material before hiring that lawyer. Establishing your expertise can be as simple as using blogging and social media to discuss important legal issues and questions, or offering free consultations through your website. The more opportunities you have to display your specialized knowledge, the more people will come to trust you and look to you when they have legal issues.
● Law firms need to show success stories. No matter what the field, people want to see that an attorney has won cases. Displaying your past results is a great way to show the world that you are successful in litigating the cases you have taken. This, in turn, helps to establish you as a professional in your particular field, and has the added bonus of causing clients to believe you can help them with their cases.
● Law firms need to focus on engaging clients. A law firm’s website is more than a simple catalog of services offered. It should include all of the above information as well as engage the clients to contact the attorney immediately. This means that the contact stream must be simple to use and direct, and must be maintained by the attorney on a regular basis. Your website should be a door through which it is easy for clients to find themselves speaking to an attorney about their case very quickly.
At Caldiatech, we have spent many years as a successful web development company serving the San Diego area. Along with WordPress development services, we also work with attorneys and other professionals at building stronger, more dynamic websites and improving the search engine results for key terms clients are actually using. Give us a call today to discuss your plans for your legal firm’s website and how we can help make those plans a reality!