If you are looking to reach a wider audience, then moving towards podcasting is a great idea that can get you a relatively higher reach than usual. With podcasts, people can listen to your content while they’re on the go- while doing some piece of work, driving, etc. So, it is considered to be the perfect way to capture the attention of people who don’t have time to sit down and read your blog posts or any kind of article.

Starting a podcast isn’t difficult but also it’s not that easy too. A lot of people are having a question in their mind that “How to Start a Podcast?” it does require anyone to go through some steps so to get it launched. Given below is a step-by-step elaboration of the Podcast, its working, advantages, the perfect selection, and many more.

Podcast- Meaning

A podcast is said to be a series of audio recordings of discussions done on a specific topic such as entrepreneurship, motherhood, fitness, true crime, etc. The digital audio files of episodes of podcasts can be downloaded to your device or can even be listened through streaming services. To keep up-to-date on new episodes, users can subscribe to a podcast.

Benefits of Podcasts

Podcasts are considered to be a great way to share your knowledge on particular content or subject, conduct interviews with experts, or simply chat about whatever’s topic is on your mind in a really easy way. Some benefits of Podcasts are mentioned below:

Increases Dwell Time

You can increase the number of time users spend on your website before they return to the search engine results, which is called the dwell time.

Business Growth

It is said to be an effective and helpful way to use your podcast for promoting your products or services and hence generate leads as well as boosting sales.

Reaching a New and Wider Audience

There are a lot of people who are not interested in reading blog posts but love listening to podcasts. So, podcasts can help you in attracting a whole new audience to yourself, even if it’s the same content as your blog.

Improvement in Website SEO

If you transcribe podcast episodes on your blog, it means you are creating a written version of what was talked about in each episode. So by this, you can rank for relevant keywords and improve your SEO strategy and rankings.

Steps involved in working on the podcast

Here are a few steps involved in working on a Podcast:

• Picking up a niche

• Getting the essentials for the podcast

• Creating a Podcast Website

• Setting up a media hosting service

• Planning efficiently for your first few episodes

• Recording your first ever podcast episode

• Publishing your podcast over WordPress

• Uploading media files to a platform called Blubrry

• Distributing your Podcast over iTunes

Conclusion

Hopefully from this, you got the answer to your question – “How to Start a Podcast?” Also, we came to know what exactly podcasting means and how it is advantageous for creators or bloggers in getting a much higher reach than usual.