The marketplace charges $0.20 per listing plus 6.5% of the selling price in Etsy fees. Besides those expenses, start selling digital products on Etsy at no cost. Use free programs or platforms like Canva and GIMP to create your products.

Create a digital product from scratch with programs like GIMP, Canva, Affinity, or Adobe Photoshop, edit stock images, or create digital planners and lists in software like Excel and Word. Save and convert them to a format accepted by Etsy.


How To Start A Digital Download Etsy Shop


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You can start creating an amazing portfolio of digital downloads for Etsy in just a few clicks - no eye design required. And it's free! You can always join the Pro later but definitely check it out and start playing around. Your customers will thank you!

Selling digital downloads is a profitable and somewhat passive way of generating income on Etsy. You only have to create digital products one time, yet you can sell them hundreds (if not thousands) of times over in your own Etsy shop.

Once you start selling digital products and making passive income on Etsy, these fees really won't matter. It's just important to keep in mind in the beginning because each listing will cost you 0.20 cents.

Shop owners across Etsy who offer digital downloads in their shop are selling everything from sewing patterns to party printables to beautifully designed resum templates. Offering digital downloads is one way you can add more listings to your shop and exercise your creativity. Plus, shoppers who purchase a digital download can have new art hanging in their home in minutes or start a new sewing project that day.

If you're already familiar with the process of listing and selling on Etsy, listing your first digital item should feel familiar. But, there are some nuances to know about when photographing and pricing digital items, and shoppers might have different customer service expectations.

Put the same care into photographing your digital download items as would a physical item. Set up a frame for art prints with a few props and photograph it with natural light. Complete a DIY project to show shoppers what they can make with your patterns. Photos like this will help shoppers imagine what they'll create with your downloadable products.

Claudine has also found that shoppers sometimes need some additional resources to make the most of their digital downloads purchase. On her YouTube channel, she shares videos that show exactly how to put together her printable, 3D gift boxes.

Offering digital downloads can help you add more listings to your shop, reach different audiences and explore new sales channels. It might also save you some time, so you can focus on creating new products and designs.

Etsy is one of the biggest online retailers behind Amazon and eBay. A large group of shoppers look for digital products on Etsy every day, either for their own project or businesses. With the built-in traffic, there is big potential to find success on Etsy if you know how to choose the right product to sell. 


Artists create digital art and sell them as clip arts. Usually these are small elements that shoppers buy a big collections of them to either use in their own projects or print them out to personalise their items.

To start with, consider selling evergreen items to ensure your revenue is consistent. Once your shop is established, you can add seasonal items to catch the increase in demand in certain times of year.


To start a successful Etsy shop you need to know what digital products to sell on Etsy. The most popular digital products on Etsy are often products that solve a problem or help your client progress in their journey.

These are some of the best selling digital downloads on Etsy, but there are a lot more products that sell incredibly well. Just have a browse on Etsy to see which digital product shops are star sellers and what kind of products they sell.

I recommend checking out similar digital products on Etsy to see how much other shop owners charge. But keep in mind that this price includes a 6.5% Etsy transaction fee, so set your price lower and then with the Etsy fee, your price will be in the acceptable price range.

Like I mentioned before, to start an Etsy seller account does not cost anything, but listing your digital products will cost 20 cents per product unless you start and Etsy shop with my link and then you get 40 product listings for free.

Pinterest is the perfect place to promote your Etsy shop. Pinterest is a visual search engine so if you create pins for your digital products and use the right keywords, you will surely get your Etsy shop noticed.

There is a huge subset of Etsy sellers making money from virtual products. One of them, Shauna Huston, talks about how to sell digital downloads. She is supplementing her income by offering custom resume writing services in her Etsy shop.

Keyword research does not have to be hard or time-consuming. Flip the switch and become the shopper buying your product. What words would you use to search for your product? Those words become your keywords and can also be helpful when choosing tags for your item listings. Etsy search gathers all of those listings that contain those keywords you expertly choose. Those listings are then ranked and presented in the order that matches the closest to the query. This is a great start to increasing your Etsy SEO (search engine optimization.)

Etsy digital downloads can be extremely lucrative, and because they are digital in nature, it takes a lot less work than selling one-of-a-kind crafts on Etsy. Now, you know how to do it and you can get out there and start a fun and rewarding business.

Whether you want a full-time job as an Etsy seller or you just want a fun side hustle, you can make ends meet by opening an Etsy shop. The challenge is that Etsy had 5.3 million sellers in Q3 of 2022. So, you need to make your shop stand out. Follow this step-by-step guide to make money selling digital downloads on Etsy.

So you must be thinking, can you even sell digital art on Etsy? And rightfully so, the platform is popularly known for handmade and vintage items. However, during the covid 19 pandemic, customers started showing more interest in digital artworks such as digital printables, graphics, etc. because digital art can be easily personalized artwork so they became a popular choice for gifts, home decor, invitations, wall art, etc during that period.

Plus the marketplace is dominated by women sellers. So, yes, you can sell digital art on Etsy. In fact, sellers who offer digital downloads are selling everything from custom website themes to digital prints on etsy.

Furthermore, you can also consider hiring freelancers on sites like Upwork or Fiver to create digital downloads for your Etsy shop. This is a viable option, in case you have a concept for a digital product but lack the necessary skills for it. You can find talented personnel for all kinds of digital product ideas. Take, for instance, the case when you want a one-of-a-kind design developed for a website. Instead of trying to teach yourself how to do the job yourself, you can consider hiring a web designer or developer to perform the work for you.

Before we get started, I want to be clear there are no solutions that will make your Etsy shop an overnight success. Like any website and shopping solution, you will need to spend time optimizing your Etsy shop with the right keywords, target the right audience, and have great imagery to drive traffic to your shop.

Etsy listings for digital downloads range from patterns, recipes, artwork, templates, photoshop actions, ebooks, PDFs, and so much more - if you have a digital file, it can become a digital download. Consider the following list for the artwork you create:

If you're already familiar with the process of listing and selling on Etsy, listing your first digital item should feel familiar. But, there are some nuances to know about when photographing and pricing digital items, and shoppers might have different customer service expectations.

Digital downloads are low-cost to entry for buyers to get to know-like-and trust you AND find your art. As a result, this option is a fabulous way for you to reach a new, wider audience so they can become familiar with you. In addition, offering digital downloads can help you add more listings to your shop, reach different audiences, explore new sales channels AND create passive income.

Again, the built-in customer base that Etsy has is a huge sell for starting your shop on Etsy. But after you've built your shop to $1k/month in profit or more, you probably want to access the markets of other search engines and platforms.

When you're first starting on Etsy, this is the price you pay for accessing Etsy's already strong customer base. But as your business grows, it's best to minimize that profit-sharing approach by also opening your shop on your own platform.

Magazine editors and product curators know this, so they don't feature Etsy products as often. This is not usually a concern for those just starting out, but as you're going full-time with your shop, it can be.

Etsy does a great job of walking you through each step of the Shop creation process. To break it down simply, listed below are 5 of the most important things to be prepared with as you learn how to start an Etsy shop.

By adding a brief bio and photo, you can show potential customers the artisan behind the shop. This is a place where sellers like to share their inspiration for what they do. For example, if you start your shop because you are raising money for a cause or to help finance a journey (such as IVF or adoption), say so.

Etsy features these three main categories, Vintage, Craft, and Handmade items and will not allow you to sell products that fall outside of them. Worth noting is that the most popular shops sell jewellery, craft supplies, vintage clothing, wedding/party decorations and digital prints.

Etsy printables are my favorite digital product to sell online. My journey starts a few years back when I was listening to a podcast episode on my lunch break and realized I was sick of sitting on the sidelines with all of my ideas for starting a business. ff782bc1db

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