Search engine optimization (SEO) is basically a process of optimizing a website. With SEO, ranking of web pages or landing pages can be improved for search terms in search engine result pages. Moreover, improving the experience of user or visitor is beneficial in achieving higher rankings.
Through SEO and improving the experience of visitor coming to the webpage, higher positions or rankings for search terms in search engine result pages can be achieved. Generally speaking, SEO is carried out in two major steps: on page optimization and off page optimization. Also, there are certain factors that influence the ranking or position of the web pages for search terms in search engine result pages. In this section, these factors will be discussed.
1 User experience
As of now, user experience is a quite significant factor to take into consideration while optimizing a website. A web design strategy can be incorporated that is helpful in enriching the experience of the user with the webpage, so that the user stays on the web page and can use the web page appropriately. Having an appropriate and captivating web design is beneficial in enriching the experience of visitor. Moreover, with a proper and responsive web design, visitors can have a great experience and interaction with the webpage.
2. Quality content
Content is the king in SEO. Along with good user experience, quality content is also important for achieving higher rankings in the result pages. Original, creative and informative content is great for providing the information to the visitor. Content having value or information or solving the purpose of the visitor is important to include in the web pages. Moreover, the presentation of content plays an important role as well. It is great to have informative, relevant and captivating content.
3. Using Title Tag
Title tag must be used appropriately to briefly describe the webpage. The title tag for a product webpage must include the name of the product. Similarly, title tag for a blog post must include the text providing relevant and concise information about the post. Text within the title tag must be relevant to the webpage. Also, writing a crisp and interesting title to include in title tag is a good strategy. After all, the text in the title tag appears for the listing in the search engine result page. A good and unique title to place in the title tag of a webpage is ideal.
4. Making a Good Title for the Content
For blog posts, explaining the benefits of a certain product or service, a title can be made for the content that is interesting and at the same time relevant to the content. Having a good title for the content is like a first step or the starting point or thing to be seen by a visitor. A good title is helpful in providing basic and concise information about the content.
5. Interlinking
Interlinking web pages is a good strategy. For example, a webpage explaining a particular service being offered by a business could have terms that might need more understanding. Placing link to a specific term that opens up a separate page for that term is beneficial for having good interlinking and for visitors to see the web pages. Also, at the end of the content, thumbnails of blog posts can be placed for the visitors to click on them and see them.
6. Using keywords
Using keywords or search terms in the content appropriately is great.
7. Using images and videos
Using images and videos along with quality content is a great strategy. Relevant images and videos are helpful in providing good understanding.
8. Enhancing the speed of the web pages
It is important to improve the speed of web pages to load quickly on web browsers. Higher speed is helpful in minimizing any possibilities of closing the window or clicking on back button.
9. Securing the website
SSL must be enabled for the website and the URL of the website must be starting with HTTPS as security is considered an important factor by search engine and visitors.
10. Averting spammy techniques
Averting spamming techniques and relying on efficient techniques like creating quality content, increase page speed, using H1, updating content, etc is advantageous in achieving and having higher rankings.
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