Guest Post Resources

In this post, you’ll learn everything you need to know from identifying sites to guest post on to making a successful outreach pitch.

We’ll look into whether you should consider accepting guest posts on your site as well. Let’s get started.

What you should NOT do when guest posting

There is a lot of spam in guest posting. Businesses have realized the benefits and have started to use guest posting as an SEO tool.

Many guest posts are no longer being written authentically by real people wanting to share their experience.

The whole process is outsourced to freelancers who are getting paid by businesses to pitch influencers and then include links to different products and services within weak posts.

How to pitch your guest post

1. Build a rapport to make yourself noticed

Don’t just contact the site out of the blue. You are more likely to get your post accepted if the creator already knows you and has a relationship with you.

Become a part of the community, comment on posts and reference the site in your own content.

2. Find your guest post angle

Think of a relevant and complementary topic to something you have read on the site you want to guest post on.

It can be an article that goes more in depth, answers some reader questions, or a follow up to something they have already posted about.

3. Make the pitch

You did your research, you’ve built the relationship with the influencer. You have a good idea that you think fits perfectly for their site.

Contact the person and “sell” your article and the idea of it being featured. Explain why it’s a great fit and how it will help their audience.

Keep it brief and show that you respect their time.

Make sure your post is unique!

All articles submitted as guest posts have to be unique, and written exclusively for the site in question. Never try to reuse and recycle some content that has already been published somewhere else.

People want unique and original content, so does Google. In some cases, Google may penalize sites that post duplicate content.

Welcome the new visitors on your content

Make sure that your site features good content and good presentation to keep the new visitors interested enough to browse around, read some of your other articles and subscribe or follow you in social media.

Make a note about you being featured on a big industry site and welcome the new visitors with a list of your best posts and an option to subscribe.