Facebook discourages businesses from offering incentives like sharing and liking your promotions. However, you can still run a contest using other incentives, like asking people to visit your page or watch a video.
You can create a post on your Facebook page announcing the giveaway details with rules. At the same time, you can cross-promote the contest on other social media platforms like Twitter and Instagram. Make sure to include the giveaway landing page URL in your promotional posts.
How To Facebook Like Contest
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Once your contest has finished, go to RafflePressĀ Giveaways from your WordPress dashboard and click on the Needs Winners link next to your Facebook like and share contest.
Facebook like and share contest are only one type of online giveaways that you can run. Using RafflePress, you can also run different kinds of contests as explained in our guide on hosting giveaways online.
Despite these challenges, Facebook is still a very powerful marketing tool. In fact, for many brands, Facebook is one of the best ways to reach out to a large customer base. Think about it this way: some companies have a clientele that spans ages, income levels, and nationalities. Most of them are on Facebook. But how can brands impress potential customers, increase brand awareness, and overall amplify their reach? One of the best ways is by using these Facebook contest ideas.
In a photo contest, you post a photo prompt on Facebook, then invite people to enter your contest. A prompt is usually brand or industry-related, such as food pictures for a gourmet grocery company. Alternatively, you can ask people to take pictures of themselves having fun with your product. Niches that can be appropriate for this approach include sporting goods, hobby products, and similar.
But what do you give away? For many companies, the answer is a sample of a product or similar freebies. Using this approach, your company can get some awesome exposure and lots of engagement for a relatively low price. Plus, many companies put it in the rules that they can publicize the winner. This adds even more value to running the contest in general. And, as a bonus, the user-generated content. can be quite valuable.
This one is a form of word-of-mouth marketing. With refer-a-friend contests, people enter by referring other people to the contest. For instance, they might do so by sharing the contest announcement on their profiles or sending them through messaging. For this reason, among Facebook contest ideas this is one of the most likely to go viral. As a bonus, it massively increases brand awareness.
Product rollouts are a great source of Facebook contest ideas. In some cases, you might hold some of the other contest types with pictures of your new product or encourage people to check it out. However, in this case, the idea would be to name the product. One famous example of this is in the food industry. Often, companies will suggest a new food offering with detailed descriptions of what it is and how it tastes and encourage people to name the product. Another way this works well is with products like cosmetics, where a unique color might need a name.
These contests have some benefits besides simple engagement and view generation. In particular, these are some of the most fun contests you can hold. Some people will enjoy the pictures that everyone thinks up. At the same time, participants share their lives with others, albeit in a small way.
Giveaways always involve the gifting of something of monetary value to the contest winner. For example, a photographer might hold a contest and gift the winner a free photoshoot. Or a candle brand might give away a set of their new Fall scents (pumpkin spice, obviously).
Ensure you know what your goal is. Building brand awareness, boosting engagement, getting likes, marketing a new product, gaining followers and learning more about your followers are all common goals. When planning your contest, make sure to keep those goals in mind.
Those practices were actually pretty annoying to most people. Decreasing the overall pollution on Facebook means a better experience for users, which means people will continue to use the platform (and enter your contests).
RafflePress makes it easy to run any type of online contest, including contests for Facebook. It has everything you need to meet your giveaway goals, whether to grow your Facebook page, increase website traffic, or grow your email list.
With your landing page setup, you need to post your like and share contest on Facebook. This step is super-easy. All you need to do is create a new Facebook post and paste the URL for your giveaway landing page with instructions for people to click the link to enter.
By looking through the analytics gathered with MonsterInsights, you can see which promotion strategies drove the most traffic to your giveaway landing page and where it came from. You can then use that information to improve and make your next contest an even greater success.
Find and capture new customers with a Facebook contest by offering a new customer discount or promotion to new customers who enter the contest. You can also have your existing customers tag their friends and family (AKA new customers) as part of their entry to attract a new crop of customers.
The prize should also be something relevant to your business. For example, many businesses will give away something like a free iPad. Although most people would love to have a free iPad, this prize attracts too many people, many of whom may have no interest in your business whatsoever. Your prize should be relevant to your target audience.
Another way to follow up after your Facebook contest is to write a blog post on your site about the recent contest. If your contest prize was a new product or service, writing a blog post about the contest and the winner is a good way to get more information about it on your website.
Quite simply, these contests help you reach a far greater audience by having your contest entrants share the giveaway on their personal timelines. This gets your giveaway seen by their friends, who could then share it with a new audience. This creates a kind of snowball effect, where it is seen by many different personal timelines and friend circles. This means more entries, more exposure for your business, and more social engagement.
The second-top strategy for spreading the word about your Facebook contest is through your Facebook posts. Of course, when running a Facebook contest, you should be using your Facebook page to promote the giveaway. This is easy, and it allows you to get the users who already like your Facebook page a chance to enter your contest.
Use the same copy you had within the headline of your campaign as the copy for the ad, and create an ad audience made up of your target market. This will help your giveaway to be seen by more people, getting your brand more exposure, and getting more contest traffic and engagement.
So with careful planning, the right contest rules, and smart promotions, your Facebook share contest can be a major success. These giveaway promotions make use of your friend connections to gather more fans and engagement for your business. With the right approach, this is a simple type of promotion that can yield awesome results.
To keep your Facebook Page compliant, you need to make sure that you adhere to all of Facebook's competition rules. Go over this list before you launch your next contest to ensure that you get the exposure you want without risking your account.
When promoting or administering a contest on Facebook, it's vital to create an easily accessible landing page that lists all of the contest rules. Some important rules to consider for your contest include:
When running a contest or promotion on Facebook, you need to acknowledge that it is not endorsed, sponsored or administered by Facebook, nor is Facebook associated with your contest. Additionally, there must be a statement that releases Facebook from any responsibility to entrants or participants.
It's important to understand which kinds of contests are allowed on Facebook and which ones are not. Sweepstakes and drawings, where someone only needs to enter to win and winners are chosen by chance, are permitted. Contests where entries are judged and the sponsor or their agents choose a winner are also allowed. However, lotteries, where someone must buy a ticket to win, are not.
Expanding on the rule above, Facebook expressly prohibits contests from requiring "consideration" to enter. Consideration, legally speaking, means having to exchange something of value for your entry. It is important to realize that, in some places, a person's identifying information, such as a name, address and phone number, is legally consideration. Make sure that you understand the laws of the location where your contest will be available.
We've all seen Facebook contests where you must share a post in order to win. What many will be surprised to learn is that these sorts of contests are expressly prohibited by Facebook's rules. Facebook does not allow you to require actions on their platform in exchange for entries. This means that you can't ask for likes or shares on Facebook as a means of entering.However, you can have a contest that leads participants off Facebook and asks for actions there. Contest software that has referral features that allow people to gain extra entries is permissible.You also cannot require that people tag friends in order to enter. A better idea is to create a contest that people want to share because they are excited about the content or the prizes.
If you have accidentally created a personal profile for your business instead of an official Facebook Page, make sure you straighten this out before running your contest. According to Facebook's rules, you can only run a contest from a Facebook Page, Group, Event or App. Contests on personal Timelines are not permitted.
It can generate interest in a contest and help raise awareness of your brand. Entries from previous contests can be used in promotions going forward if you have attained permission to do so.But, you can only use these if you have permission from the people who enter your contest.Additionally, if you are going to announce who the winner is, you need to get publicity rights from everyone who enters your contest. Since this should be in your contest rules, anyone who clicks "agree" will have given permission.Here is an example of this in the contest terms of website Practical Parenting: 589ccfa754
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