How To Download Tom Thumb Digital Coupon

Gone are the days when you needed paper coupons to maximize your savings on groceries. Supermarkets, dollar stores and big-box stores increasingly offer deals only through apps and websites. Digital coupon redemptions outpace paper coupon redemptions, reports the research firm Inmar Intelligence.

More than one-quarter (29%) of manufacturer respondents said they're focusing more on coupon promotions now than in the past, show the findings of the 2009 Survey of Manufacturer and Retailer Promotional Practices, an online poll conducted in June.

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While couponing is especially appealing to the industry in light of the current economic conditions, there are plenty of other reasons why manufacturers are getting more involved with the promotional tool.

When asked why they're putting more emphasis on couponing, more than half (57%) of manufacturer respondents said it was to encourage product trial; 29% to boost retailer support of their products; and 14% to increase brand awareness.

One-quarter of suppliers are using more targeted forms of coupon distribution. These include using loyalty card data or other information to provide personalized coupons either in-store, by direct mail or in another way (21%); using retail loyalty data to target specific offers to specific consumers (21%); handing out coupons at targeted events, such as festivals (7%); and linking Internet coupons directly to loyalty cards (7%).

Consumer goods firms relied most heavily this year on traditional coupon tools like freestanding inserts (36%) and circular ads (33%). But an increasing number are experimenting with newer techniques like digital coupons, which 3.6% of respondents said they used last year, 5.5% said they're using this year and 7.3% said they plan to use in 2010.

Indeed, a growing number of manufacturers have partnered with various digital-coupon providers to provide savings that can be downloaded from the Internet or computer directly to supermarket loyalty cards.

Unilever is in the midst of a mobile coupon pilot with the ShopRite store in Hillsborough, N.J. Coupons for Ragu pasta sauce, Dove body wash, Hellmann's mayonnaise, Lipton iced tea and Breyers ice cream can be redeemed simply by holding up a cell phone at checkout. Mobile marketing firm Samplesaint, Chicago, is the company behind the technology.

What makes the test unique is that no loyalty card is necessary. After coupons are selected, users receive a text message with a link that takes them directly to their offers. They then redeem the coupons at checkout by having the cashier scan the barcode on the coupon image that appears on their phone's screen. The coupons are credited the same way as paper coupons.

ShopRite shoppers can also access the coupons directly in-store by text messaging a number found on shelf talkers under each participating item. Once the text message is sent, the mobile phone user immediately gets a text in return with a link to Samplesaint's secure mobile site, where they can view and select offers.

Along with coupons, marketers are promoting their brands in other ways. SN's research shows continued focus on the store as a marketing medium. Nearly three-quarters (73%) of manufacturers said they're more involved with account-specific promotions.

Next time you're in some exotic locale and want to gloat to the folks back home about all that they're missing, you don't have to thumb through prefab postcards in the gift shop. Phone2Fun, a software for cell phones from Realeyes3D, lets you take a photo of a handwritten message and integrate it with a picture taken with your handset. Away on business? You can scan and send documents with the Mobile Scanning feature. The only caveat is both the sender and the recipient must have MMS-capable phones. No word yet on pricing or availability.

This content should also drive users to take the next step using a call-to-action (CTA). These CTAs will bring your users to a dedicated landing page where they can accept a special offer, such as a coupon. CTAs help businesses increase their conversion rates and smoothly move them further toward a customer.

You can start running paid ads across social media, search engines, and websites to get your business in front of more eyes. Investing in digital advertising will help you get your business in front of a targeted audience so you can focus on generating valuable leads with solid chances of converting.

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