News Corp-controlled Foxtel is planning to sell smart TV devices to customers in coming years under a new global agreement announced with Comcast-owned Sky that could eventually mark the end of the traditional set-top box.
Smart TVs, screens that connect directly to the internet, are now mainstream in Australia. According to figures from an Integral Ad Science report last year, eight in 10 consumers now have access to a smart TV in their home, and almost half of Australians prefer to stream video content on this device instead of mobile, desktop or tablets.
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According to figures from an Integral Ad Science report last year, eight in 10 consumers now have access to a smart TV in their home, and almost half of Australians prefer to stream video content on this device instead of mobile, desktop or tablets.
The duelling advertising campaigns relate to the Albanese government's 'prominence' reforms, which could force manufacturers of smart devices to prominently display the apps of Australian free-to-air networks on new devices out of the box.
Free-to-air networks have long been concerned that global streaming platforms like Netflix, Disney, Amazon have a market advantage because their apps are displayed more prominently on smart devices due to global deals between the tech giants and manufacturers.
The setup of your Chromecast is a piece of cake, you simply need to plug in into a spare HDMI port on your TV, connect it to your local WiFi and then download the Chromecast app to your device (smart phone, laptop, tablet) and your away. 17dc91bb1f
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