Top benefits of using bulk SMS for marketing 

Bulk SMS is among the most impactful and feasible communication strategy for targeting a wide audience. With just a few clicks, one can connect with an expansive customer base with a Bulk SMS gateway and simultaneously promote their business. Bulk SMS is a powerful marketing tool that has truly transformed the way many businesses operates. By using a Bulk SMS API, companies can send thousands of text messages in just single second. There are many advantages of using this marketing method, such as:

• Instant impact and high open rate: Unlike emails that may not be viewed by the customer for days or directly go to the spam folder, text messages usually takes less 7 seconds to reach the intended recipient. The open rates of text messages additionally are much higher than emails. Obviously not every person who reads the message shall respond or take the desired action. But it is important to note there is a higher chance of someone responding to a marketing message after they have seen it. Most people do open nearly every text message they receive, while many opt to delete emails without opening them.

• Customizable campaigns: Good Business SMS service would allow you to target your whole database of contacts or even a sub-group. You would get to personalize you marketing campaign to increase their odds of success. It is fairly simple and hassle free to set up templates and customize bulk text messages based on their recipients.

• Impressive conversion rate: Most people tend to respond to a text within 90 seconds, compared to 90 minutes for email. Hence regardless of what exactly is the objective of a marketing campaign, sign-ups, surveys or promotions, a business is likely to receive a higher response rate with SMS than with any other marketing strategy.

Crisp, concise and customized bulk text messages can deliver commendable ROI to a business.