Whether it is announcing new products, promoting sales, or recommending products, retailers use emails to drive sales. Thanks to email automation, retail businesses can set up campaigns and ensure they are sent at the right moment.

Emails are an essential component of marketing strategies. However, many retail companies do not realize the effectiveness of email campaigns.

Data about emails in the retail industry

Even mobile users have grown significantly, emails are an integral part of people’s daily lives. They use email everyday for work and personal correspondence. One research shows that there were 4 billion email users in 2020. That number is slated to grow to 4.6 billion by 2025. So, there is no way retailers can ignore this massive section of prospective buyers.

Email marketing can be a success when handled the right way. One study shows that for every $1 that retailers spend, it has the potential an ROI of $40. So, when retailers create a budget for email marketing, they will reap rich dividends.

There is no doubt that emails are a powerhouse for retailers looking to generate sales. They need to focus on sending the right emails to drive results for their business.

Emails that Retail Companies Should Send

With a competitive retail landscape, it is essential that retail companies stay connected with their target audience. They need to focus on sending impactful emails that add value to their audience’s inbox. This not only boosts sales but also ensures customer loyalty.

Here are a few useful emails that retailers should be looking to send out periodically:

• Welcome Emails: Once a person subscribes, it is time to set expectations. That way, they will know what to expect from your brand. Use this opportunity to send impactful welcome emails to ensure engagement with your brand. You can send an About Us video, product promotions and offers, and new customer discounts to get the ball rolling.

• Abandoned Shopping Cart Emails: If a customer has added products to the shopping cart but has not purchased them, abandoned shopping cart emails can do wonders. One study shows that sending three such emails results in 69% more sales than sending just one email.

• Review Requests: Retailers need to show social proof that they have happy customers. And, reviews are the way to build this proof and also understand the customers’ buying experience. By automating review requests, retailers improve their customer service and retain future sales.

Effective Email Strategies for Retail Companies

When you are using emails to drive sales and boost website traffic, there are a few strategies that you can employ.

• Personalize the Emails: Research shows that recipients are more likely to open emails when the subject lines are personalized. This ensures you get better results. You have the option of personalizing the subject line or message body text.

• Segmentation: You can group the subscribers on your list based on geographic location, average spend, age, interests, gender, behavior data, or transactional data. Segmentation enables you to send relevant emails. That increases the chances of subscribers acting upon the message they receive. 

• Dynamic Emails: Dynamic emails mean that you decide which block of content within the email recipients see. For instance, you can create an email marketing campaign for two products – one for men and another one for women. Using dynamic content, you can ensure that recipients see the content that is relevant to them.

Use Emails to Drive Traffic to Physical Retail Locations

As a retail company, you will have a physical space. However, if your target audience shops on digital platforms, you will focus on having one. While that is important, you can also drive footfalls to your physical locations using emails.

• In-store Promotional Offers: You can provide coupons to your subscriber list that provide discounts exclusively for in-store purchases. This strategy is useful if you are trying to meet sales goals or reduce inventory of certain products.

• Host Exclusive Events in the Store: You can offer your target audience something that they cannot find anywhere else. But, to get this, it would be necessary for them to visit your store. This can translate to a unique shopping experience and build a sense of community among your customers.

• Hype Around Festivals: In India, Diwali, Dussehra, and Christmas are the perfect festivals to generate sales. You can create email campaigns around these festivals to offer your customers special promotions and discounts when they visit your physical store on a specific day.

Use MailHub for Effective Retail Email Marketing

Now you know about the importance of email marketing as a retail business. But, how do you send out the emails? That is where MailHub comes into the picture. It is a robust email API to send bulk emails to your subscriber list, track emails, and get actionable data.

Here are some features that MailHub highly effective for retail email marketing:

• Optimize Send Time: You can automate the send time for emails by choosing the best time to send emails to your contact list. This increases the opens and clicks.

• Get Actionable Insights: You can an overview of the performance of your emails. You can get data based on the ISP and each contact.

• Advanced Editor: To personalize and make emails more engaging, you can use the editor that comes with a drop-and-drag tool, allows the creation of dynamic content, and even has email templates that you can use.

• Team Collaboration: Team members can review, edit, amend, and comment on templates to improve them. This fosters real-time collaboration between team members.

With an email deliverability rate of 98%, responsive design, and 24/7 support, you cannot ignore the benefits that MailHub offers retail businesses. They can leverage the power of automated emails to drive sales, boost customer engagement, and retain customers.