How much does it really cost to have someone answer your business phone in Canada? For an Ontario small business, quite a bit more than the hourly wage makes it look.
Job Bank puts the median wage for a receptionist in Ontario at $20.50 an hour, using Statistics Canada Labour Force Survey data. Forty hours a week works out to $42,640 a year in wages. Then come the employer contributions, which are not optional: CPP at 5.95% on earnings above the $3,500 exemption, and EI at $2.28 per $100 of insurable earnings under the 2026 rates. That takes the direct payroll cost to roughly $45,900. And that's before you've spent anything on benefits, recruiting, training, a desk, a computer, or covering the weeks when that person is away.
If what your business needs is the phone answered, callers qualified and appointments booked, an AI receptionist prices very differently. AlmaTalk, built by ALMA Intelligence in Ottawa, starts at $97.97 a month for 150 minutes of answered conversation. The 400-minute plan is $247.97. Annually that's $1,175.64 or $2,975.64, which is somewhere between 93% and 97% less.
That percentage is the least useful number in this article, though. On its own it's misleading, so here's the fuller picture.
They're not the same job, and it's worth saying so
Nobody should pretend an AI receptionist does everything a receptionist does. A person greets people at the door, signs for packages, keeps the office running, and knows when a situation needs handling carefully rather than efficiently. Software can't walk across a room.
What's changed is telephone reception, specifically. If the job is answering calls, working out what the caller wants, dealing with routine questions, qualifying leads, booking appointments and passing on the ones that need a human, then paying someone to sit next to a phone waiting for it to ring is no longer the only option.
One person doesn't cover one phone line
A full-time schedule is roughly 40 hours. A week has 168. Covering a single position around the clock takes 4.2 full-time schedules, and that's before anyone takes a holiday or calls in sick.
Most small businesses don't need somebody at a desk at three in the morning. Plenty of them would still like the phone answered at three in the morning. Those are different problems.
There's also the simpler limit: one person handles one call. Everyone else hears it ring.
Paying for availability, or paying for conversation
An employee gets paid for their shift whether the phone rings thirty times an hour or not once. That's fair enough. They're selling availability as much as labour.
Software works differently, because nothing is sitting idle between calls. With AlmaTalk you're buying answered conversation, measured by the second. That sounds like a small detail. It isn't, once you know how long business calls run.
What 5,649 business calls showed
Across 5,649 completed business calls handled on AlmaTalk and its predecessor platform, covering four different business configurations, the average conversation came in at about 80 seconds.
That's first-party operational data, not a claim that every Canadian business averages 80 seconds. Your mileage will vary by industry. But it does expose something about how these services get priced.
An 80-second call billed by the second uses 80 seconds. The same call, with a provider who rounds up to the next whole minute, becomes 120 billable seconds. You've just paid 50% more than the conversation lasted. Once a month, fine. Across a few hundred calls it stops being a rounding quirk and starts being a line item.
So don't just ask an answering service in Ontario, or any AI vendor, what it costs per month. Ask what they're counting, and how they round it.
What $97.97 actually buys
Plan
Per month
Answered conversation
Roughly, at the 80-second average
Starter
$97.97
150 minutes (9,000 seconds)
about 112 calls
Pro
$247.97
400 minutes (24,000 seconds)
about 300 calls
Those are planning figures, not promises. A dental office and a takeaway have completely different conversations. Work it out from your own call records rather than assuming every call runs five minutes, which is what most people assume and almost nobody actually does.
It's not only cheaper. You also get more.
Quoting a percentage invites people to assume the cheap option does 3% of the work, so it's more useful to lay out what a business gets for the money.
One full-time receptionist
AlmaTalk Starter
Direct annual cost
about $45,900
$1,175.64
Hours the phone is covered
about 40 a week
168 a week
Calls at the same time
one, everyone else hears ringing
several
Languages, reliably
whatever you hired for
English and French, switching mid-call
Evenings, weekends, holidays
overtime, or nobody
same rate
Holidays, sick days, turnover
yours to cover
not applicable
After the call
a message to return
booked in your calendar, written up
In person, packages, judgment calls
yes, and this is why you keep one
no
Read that last row first. A receptionist isn't a worse version of software, and anyone selling it that way is overselling. But if the thing you're buying is the phone getting answered, right now you're paying for 40 hours out of a 168-hour week, one call at a time.
The cost that never shows up on a statement
Payroll is visible. So is a subscription. Missed opportunities aren't.
Picture a homeowner at 8:30 on a Tuesday evening who's just found water coming through the basement ceiling. They search, they call the first number, nobody picks up. Some of them leave a voicemail. Most call the next plumber, who answers, and books the job. The first company never finds out what it lost. There's no invoice that says lost customer, just a missed call in the log.
Which is why holding $97.97 up against a salary doesn't really settle the question. Work out what one recovered customer is worth to you instead. If an average job brings in $500, catching one opportunity a month that would otherwise have gone elsewhere already covers the cost.
Where a person still wins
A medical office dealing with a frightened patient needs judgment and warmth, and that should go to trained staff. A hotel needs someone physically there. Plenty of problems just need a human to look into it and decide.
A well set up AI receptionist should also know when it's out of its depth. Instead of guessing, it takes the details and hands the call over. That's a much better test of these systems than asking whether they can do everything a person can, which they can't, and won't.
Where the AI wins
It doesn't go home at five, doesn't take holidays, and will pick up a second call while the first one is still going. Appointments land in your calendar instead of turning into messages somebody has to chase.
In bilingual markets like Ottawa and Eastern Ontario, callers get served in English or French without it depending on whether the one bilingual person on staff happens to be working that day. For trades, professional services, property management, or anyone whose incoming calls are potential customers, that's usually the deciding factor.
Common questions
How much does an AI receptionist cost in Canada?
For a small business, generally $100 to $250 a month, sold as included answered minutes rather than per call. AlmaTalk starts at $97.97 a month for 150 minutes and $247.97 for 400, billed by the second, with no setup fee and nothing charged per call.
Is an AI receptionist cheaper than an answering service in Ontario?
Usually, and the gap grows as you do. A traditional answering service in Ontario bills per minute, often rounded up, so the invoice climbs every time a new customer calls. A monthly plan doesn't. The exception is very low volume with unusually long calls, where per minute really can work out cheaper.
What makes a good virtual receptionist for a small business in Canada?
Not the voice. What matters is what happens when the caller goes off script: whether it books into your real calendar, handles more than one caller at once, follows someone who switches from English to French halfway through a sentence, and admits it doesn't know something rather than making something up.
Can an AI receptionist in Ontario answer in both English and French?
It should. For an AI receptionist in Ontario, and especially around Ottawa and the Quebec border, the requirement isn't a French menu option. It's following a caller who changes language mid-sentence without being asked to press anything.
Do I have to change my business phone number?
No. You forward the number you've already got, so customers keep dialling what they know.
Can I keep my receptionist and use AI as well?
That's the most common setup, and probably the most sensible one. AI picks up first, so the phone is never unattended while your receptionist is with a customer, at lunch, or already on another call. Anything needing judgment gets passed to them.
So, is it cheaper than hiring someone?
For telephone reception, substantially. Around $45,900 a year in wages and mandatory contributions, against $1,175.64 or $2,975.64.
Don't read that as AI doing 97% of a receptionist's job, because it doesn't. The comparison only holds for answering calls, qualifying callers, booking appointments and covering the hours nobody's at a desk. For reception in person, and for the calls that need a person to think, you still want a person.
For telephone availability, though, the maths has changed. It's less a cheaper employee than a different way of making sure the phone gets answered at all.
You can hear it yourself before deciding anything. AlmaTalk, an AI receptionist for Canadian businesses built in Ottawa, answers on 1-888-775-9770. That's the product picking up, in English or French. It isn't a recording and it isn't a salesperson virtual receptionist for small business Canada . Interrupt it, change your mind halfway through booking something, switch language mid-sentence, ask it something awkward.
One thing worth knowing before you ring: AlmaTalk is invitation-only at the moment. Each business gets set up by hand, prompts, calendar, escalation rules and all, rather than being handed an empty dashboard, and there's a limit to how many of those can happen at once. You can request access at almatalk.ca.