With approximately 12,900 locations in 42 countries, Dunkin' is one of the largest coffee shop and donut shop chains in the world.[7][8] Its products include donuts, bagels, coffee, and "Munchkins" donut holes.[9][10]

Bill Rosenberg opened Open Kettle in 1948, a restaurant selling donuts and coffee in Quincy, Massachusetts (a suburb of Boston), but he changed the name in 1950 to Dunkin' Donuts after discussing with company executives.[11][12] He conceived the idea for the restaurant after his experiences selling food in factories and at construction sites, where donuts and coffee were the two most popular items. The restaurant was successful, and Rosenberg sold franchises to others starting in 1955.[13]


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In 1963 Rosenberg's son Bob became CEO of the company at age 25, and Dunkin' Donuts opened its hundredth location that year. Dunkin' Donuts was a subsidiary of Universal Food Systems at the time, a conglomerate of 10 small food-service businesses,[14] and Dunkin' Donuts locations varied greatly in their menu options, with some selling full breakfasts and others serving only donuts and coffee.

At some point, the chain produced a donut specifically designed for dunking, with a handle. This was discontinued in 2003 (except in Singapore) because it was hand-cut and uneconomical compared to machine-cut donuts.[20]

Dunkin' Donuts' "It's Worth the Trip" campaign starred sleepy-eyed "Fred the Baker" and featured the catchphrase "Time to make the donuts". It won honors from the Television Bureau of Advertising as one of the five best television advertisements of the 1980s. Fred the Baker was played by actor Michael Vale for 15 years until his retirement in 1997. The catchphrase was used in the title of founder William Rosenberg's autobiography Time to Make the Donuts: The Founder of Dunkin' Donuts Shares an American Journey.

In 1961, the company began using a hot pink color for its branding and used a logo showing a stylized coffee cup with the company's name rendered on one line as a circle, evoking a donut dunking into the cup. In 1980 bright orange was added to the hot pink. As of 2014 the logo was a variation of the logo that has been in use since about 1980: an all-capitals rendering of the words Dunkin' Donuts (Dunkin' in orange; Donuts in pink) in a thick, Frankfurter typeface[55] with a coffee cup outlined in brown with a "DD" monogram.[56]

In September 2018, the company announced that it would shorten its name to Dunkin', with a wider roll-out beginning in January 2019. The company acknowledged that "Dunkin'" was already a common shorthand name for the chain among customers and in its marketing (including the slogan "America Runs on Dunkin'"), and that the rebranding would reflect the chain's continuing shift towards being a "beverage-led" brand at a time when consumers have shown a preference for healthier trends and options as they consume fewer donuts.[57][6][58][59] While stores in the U.S. started using the new name in 2019, the company intends to roll out the rebranding to all of its international stores eventually.[6]

In 1997, Dunkindonuts.org was established by a customer for disgruntled consumers and employees to lodge complaints about the company. The site appeared ahead of the company's own website in many search engines and received national media coverage before being purchased by Dunkin' Donuts in 1999.[124]

In 2013, the Dunkin' Donuts chain in Thailand used an advertisement that contained a photograph of a woman in black face-paint, in order to promote its new chocolate-flavored donuts. The company was criticized for the advertisement, with the Human Rights Watch calling the advertisement "bizarre and racist". The headquarters in the United States apologized for the advertisement.[128]

Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.

From coffee beans to jelly filling from chefs who create exciting new flavors to knowing exactly how you want your drink. Dunkin' offers 50+ varieties of donuts, plus dozens of premium beverages, bagels, freshly made breakfast sandwiches stacked with flavor, and other baked goods.

Lee University runs on Dunkin' too! Located in the Science & Math Complex, this full service Dunkin' is ready to refuel you. With a wide variety of donuts, breakfast sandwiches, savory coffee and refreshing beverages, Dunkin' is sure to be your favorite destination!

Dunkin' Donuts, purveyor of, well, donuts and other confections typically ingested in far too much haste, is dropping Donuts from its name starting in January. The company says it's making the move to become better friends with its customers. 2351a5e196

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