About Us

Where It Started

In 1997, at just 17 years old, Aaron Kenn (our founding chairman, affectionately known as THE BIG BIRD) began his career in a small publishing house. Driven by a deep passion for books and their transformative power, Aaron dedicated himself to learning and mastering the world of authorship. Over the years, he worked with various book writing and publishing firms, striving to establish himself as a prominent name in the industry. While working full-time, Aaron earned a degree in Economics from the London School of Economics, and he led significant teams of editors, publishers, and marketers. His expertise not only helped authors brainstorm and craft their works but also played a crucial role in marketing them effectively.

The first decade of Aaron’s career was both inspiring and foundational. It supported his decision to leave his job and start his own venture, driven by a vision to have more time and control to serve his clients, whom he considered family. Aaron also assisted many friends and family members in successfully writing and publishing their own books. This growing recognition as an industry leader led to the creation of the first iteration of House of Bestsellers (HOBs), which began as a class for aspiring authors dreaming of writing their own books.