RESEARCH DIRECTIONS
Management information systems (MIS), including SAP enterprise resource planning (ERP), customer relationship management systems (CRM), business/process analysis, and business intelligence solutions.
Artificial Intelligence in business/data analytics, including descriptive analytics and predictive analytics on three types of structured, semi-structured, and unstructured data.
PUBLICATIONS
See my Google Scholar profile: https://scholar.google.com/citations?user=jWSJLrEAAAAJ&hl=vi
[40] Lưu Yến Nhi, Lê Thị Kim Hiền, & Hồ Trung Thành. (2025). Dự đoán khả năng mua lại của khách hàng trong thương mại điện tử bằng kỹ thuật học máy trên dữ liệu hành vi rời rạc. Tạp chí Nghiên cứu Kinh tế và Kinh doanh Châu Á, 36(11), 71-88. https://doi.org/10.24311/jabes/2025.36.11.05
[39] Ho, T., Nguyen, T. D., Ngo, T. T. H., Nguyen, D. A., & Tran, H. (2026). Flexible reverse logistics in retail: a novel approach to predictive analytics and network optimization. The International Review of Retail, Distribution and Consumer Research, 1–25. https://doi.org/10.1080/09593969.2026.2621120
[38] Thanh Ho, Cac-Tuong Cao, Bao-Ngoc Tran, and Le-Thao-My Nguyen (2025), Dynamic FPM: An Integrated Approach to Customer Segmentation and Purchase Behaviour Prediction, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2025.2591732
[37] Ho, T., Doan, T., Tran, L., Chau, V., Le, T. and Le, T. (2025) ‘A hybrid forecasting model for intermittent demand considering baseline and promotion-related uplift’, Int. J. Logistics Systems and Management, Vol. X, No. Y, Forthcoming.
[36] Phạm Nguyễn Thanh Mai, & Hồ Trung Thành. (2025). Ứng dụng phương pháp ra quyết định đa tiêu chí mờ trong đánh giá rủi ro tín dụng: Thực nghiệm và hàm ý quản trị tại Việt Nam. Tạp chí Nghiên cứu Kinh tế và Kinh doanh Châu Á, 35(11), 111-130. https://doi.org/10.24311/jabes/2024.35.11.08
[35] Ho, T., Nguyen, H., Dinh, H., Pham, H., Pham, P. and Tham, U. (2025), 'Understanding Customer Opinions on IoT Applications Implemented in The Retail Industry Worldwide and Its Implications for Businesses in Vietnam', Journal of Systems and Information Technology, Vol. 27 No. 1, pp. 146-172. https://doi.org/10.1108/JSIT-02-2024-0035
[34] Phong T D T, Khang V B, Minh D N, Quynh D T, Quang D V, Thanh H T. (2025) 'Personalized learning paths recommendation system with collaborative filtering and content-based approaches'. Sci. Tech. Dev. J. - Eco. Law Manag. 2024; 8(2):5243-5253.
[33] Ho, T., Van, A-D., Kieu, T.T.T., Linh, A.N.T., Thanh, T.H.N. and Ngoc, H.T.N. (2024) ‘An extended recommendation system by applying aspect-based sentiment analysis method on customers’ review and experience’, Int. J. Intelligent Information and Database Systems, Vol. 16, No. 4, pp.426–450.
[32] Le, T-K-H., Ho, T., Le, T., Nguyen, V-H. and Le, H-S. (2024) ‘ABCS: an extended framework for data integration solutions on big data’, Int. J. Information and Decision Sciences, Vol. X, No. Y, Forthcoming.
[31] Nguyen, V-H., Ho, T., Le, H-S. and Huynh, T-T. (xxxx) ‘A combined model for customer credit scoring using machine learning-based classification methods’, Int. J. Business Information Systems, Vol. X, No. Y, Forthcoming.
[30] Duy-Nghia Nguyen, Van-Ho Nguyen, Trang Trinh, Thanh Ho, Hoanh-Su Le, A personalized product recommendation model in e-commerce based on retrieval strategy, Journal of Open Innovation: Technology, Market, and Complexity, Elsevier, 10(2), 2024, https://doi.org/10.1016/j.joitmc.2024.100303.
[29] Le, T., Thanh Ho, Nguyen, V.-H. and Le, H.-S. (2024), How to deeply understand the voice of the customer? A proposal for a synthesis of techniques for analyzing online reviews in the hospitality industry, Journal of Hospitality and Tourism Insights, https://doi.org/10.1108/JHTI-07-2023-0460.
[28] Thanh Ho*, Suong Nguyen, Huong Nguyen, Ngoc Nguyen, Dac-Sang Man, Thao-Giang Le (2023), An extended RFM model for Customer behavior and demographic analysis in retail industry, Business Systems Research, De Gruyter, 14(1), pp. 26-53, 2023.
[27] Thanh Ho, Tung Vo, Quynh Nguyen, Nguyen Tran, Ngoc Bui and Tram Nguyen (2023), Customers’ sentiment forecasting model on mobile commerce sector based on sentiment analysis combined with time series methods, Int. J. Business Information Systems, Inderscience, Forthcoming.
[26] Thon-Da Nguyen, Hoanh-Su Le, Thanh Ho, Quang-Hung Nguyen and Hoai-Phan Truong (2023), Design an RPA model for the fulfillment process in an SAP ERP system, Journal of The Chinese Institute of Engineers, Taylor & Francis, pp. 1-9.
[25] Ho T, Nguyen V H, Le H S, Le T K H, Nguyen P, Le T. (2023) 'Analysis of online user sentiment and behavior in the tourism sector in Vietnam based on reviews and comments'. Sci. Tech. Dev. J. Eco. Law Manag, 7(1):4089-4103.
[24] Thanh Ho*, Hien Minh, and Phung Kim (2023). A hybrid model for aspect-based sentiment analysis on customer feedback: research on the mobile commerce sector in Vietnam. International Journal of Advances in Intelligent Informatics, 9(2), pp. 273-285.
[23] Thanh Ho, Nguyen, V.-H., Le, T., Le, H.-S., Nguyen, T.-D., Mai, T. T.-C., Tran, T.-A., & Truong, H. P. (2023), A new model for collecting, storing, and analyzing big data on customer feedback in the tourism industry, Interdisciplinary Journal of Information, Knowledge, and Management, 18, pp. 225-249.
[22] Van-Ho Nguyen, and Thanh Ho* (2023), Analysing Online Customer Experience in Hotel Sector Using Dynamic Topic Modelling and Net Promoter Score, Journal of Hospitality and Tourism Technology, 14(2), pp. 258-277.
[21] Nghia Nguyen, Truc Duong, Tram Chau, Van-Ho Nguyen, Trang Trinh, Duy Tran, and Thanh Ho* (2022), A Proposed Model for Card Fraud Detection Based on CatBoost and Deep Neural Network, 10 pp. 96852-96861.
[20] Tran Thi Huong Thao and Thanh Ho* (2022), Exploring Consumer Opinions on Vegetarian Food by Sentiment Analysis Method, Ho Chi Minh City Open University Journal of Science, 13 (2) 2023, pp. 69-84.
[19] Nguyen Dang Lap Bang, Van-Ho Nguyen and Thanh Ho* (2022), Vietnamese Sentiment Analysis of Customer Feedback in Online Food Ordering Services, Business Systems Research, De Gruyter pp. 46-59.
[18] Thien Le, Van-Ho Nguyen, Thanh Ho*, Huynh Thanh-Tuyen, Mai Thi Cam Tu (2022), The method for a deeper understanding of user experience using customer rating analytics: A study in tourism sector, Sci. Tech. Dev. J. - Eco. Law Manag, 6(4), pp. 1-10.
[17] Nguyen Thon Da* and Thanh Ho (2021), Enhancing the Time Performance of Encrypting and Decrypting Large Tabular Data, Applied Artificial Intelligence, pp. 1746-1754.
[16] Thanh Ho* and Tran Duy Thanh (2021), Discovering Community Interests Approach to Topic Model with Time Factor and Clustering Methods, Journal of Information Processing Systems (JIPS).
[15] Van-Ho Nguyen and Thanh Ho* (2021), Analyzing Customer Experience in Hotel Services Using Topic Modeling, Journal of Information Processing Systems, pp. 586-598.
[14] Le Ba Thien, Phan Thi Bich Phe, Thanh Ho* (2021), Cloud-based Business Intelligence solution: Research on financial datasets. Journal of Asian Business and Economic Studies (JABES), 32(7), pp. 83-101.
[13] Thanh Ho*, Tran Thi Anh, and Huynh Thanh Tuyen (2021). Analyzing customer opinions in e-commerce: A machine learning approach combined with Bootstrap. Journal of Asian Business and Economic Studies (JABES), 31(11), pp. 05-20.
[12] Thanh Ho* and Nguyen Dang Son (2021), An interdisciplinary research between analyzing customer segmentation in marketing and machine learning method, Science & Technology Development Journal - Economics - Law and Management, 6(1), pp. 2005-2015.
[11] Da Thon Nguyen*, Hanh Tan and Thanh Ho (2020), Predicting Buying Behavior using CPT+: A Case Study of an E-commerce Company, Recent Advances in Computer Science and Communications 2022, 15(8).
[10] Nguyen Thi Thu Phuong and Thanh Ho* (2020), Business Intelligence solution and decision marking support in management accounting, Journal of Science Ho Chi Minh City Open University, 15(5), pp. 142-157.
[9] Thanh Ho*, Nguyen Quang Hung and Tran Duy Thanh (2020), Discover and visualize social networking communities based on a topic model associated with Kohonen, Journal of Development of Science and Technology Vietnam National University HCM City,
[8] Thanh Ho*, Do Phuc (2018), Social Network Analysis Based on Topic Model with Temporal Factor, International Journal of Knowledge and Systems Science (IJKSS), pp. 82-97.
[7] Thanh Ho* and Tran Duy Thanh (2018), Integrating scan mobile with electronic signage solution in supermarket and retail store. Science & Technology Development Journal, 2(1), pp. 98-110
[6] Thanh Ho* and Tran Duy Thanh (2018), The customer relationship management (CRM) operating on the mobile platform, Journal of Industry and Trade, No. 11, pp. 243-250.
[5] Hoanh Su Le, Cuong Trieu, Thanh Ho, Jong-Hwa Lee, Hyun-Kyu Lee (2017) Applying Artificial Neural Network for Sentiment Analytics of Social Media Text Data in fastfood industry, The Journal of Internet Electronic Commerce Research, 17(5) (October), 2017, pp. 113-123.
[4] Thanh Ho* and Phuc Do (2015), Analyzing the Changes in Online Community based on Topic Model and Self-Organizing Map, International Journal of Advanced Computer Science and Applications (IJACSA), 6(7), pp. 100-108.
[3] Nghe Nguyen, Thanh Ho* and Phuc Do (2015), Finding the Most Influential User of a Specific Topic on the Social Networks, Advances in Computer Science: an International Journal, 4(2), pp. 31-40.
[2] Thanh Tran, Thanh Ho* and Phuc Do (2015), Detecting Communities and Surveying the Most Influence of Online Users, Advances in Computer Science: an International Journal, 4(4), 2015, pp. 172-178.
[1] Thanh Ho*, Duy Doan and Phuc Do (2015), Discovering Hot Topics on Social Network Based on Improving the Aging Theory, Advances in Computer Science: an International Journal, 4(6), pp. 48-53.
CONFERENCES AND PRESENTATIONS
[20] Phong Tran, Khang Vu, Thanh Tran, Thanh Ho* (2025), A MILP-Based Framework for Shelf Space and Store Layout Optimization in Vietnamese Supermarkets, International Conference on Sustainability in Economics, Business and Law, Ho Chi Minh City, Vietnam.
[19] Trinh Tran, Thi-Lai Nguyen, Thi-Cam-Tu Mai, Thanh Ho* (2025), Dynamics Selection Techniques for Customer Churn Prediction across Diverse Domains, International Conference on Sustainability in Economics, Business and Law, Ho Chi Minh City, Vietnam.
[18] Hien Ngo and Thanh Ho* (2025), Clustering with Anomaly-Aware Profiling for Consumer Segmentation: Understanding Overspending Behavior, International Conference on Multidisciplinary Research (ICMR 2025).
[17] Ngoc Le and Thanh Ho* (2025), Exploring SAP CO-OM -CCA: A Comprehensive Guide to Cost Center Accounting–From Theory and Simulation to Reports for Managerial Decision- Making, International Conference on Multidisciplinary Research (ICMR 2025).
[16] Linh Do and Thanh Ho* (2025), RFM-TB Based Customer Segmentation: Integrating Temporal and Behavioral Features to Enhance Personalized Marketing Strategies in E-Commerce, International Conference on Multidisciplinary Research (ICMR 2025).
[15] Tien-Dat Nguyen, Dinh- An Nguyen, Hoang Tran, Minh-Dang Dang, Hien Ngo, Thanh Ho* (2025), Enhancing Reverse Logistics Efficiency Based on Ensemble Learning and Time Series Forecasting, The 26th Asia Pacific Management Conference (APMC 2025)
[14] Bao-Ngoc Tran, Cac-Tuong Cao, Le-Thao-My Nguyen, Thanh Ho* (2025), A Combination Model for Customer Segmentation and Revenue Estimation in Retail Industry, The 26th Asia Pacific Management Conference (APMC 2025)
[13] Trang Doan, Linh Tran, Minh-Tai Le-Nguyen, Trang Le, Vy Chau, Thanh Ho* (2025), A Cluster-Based Ensemble Learning Forecasting Method For Intermittent Demand, The 26th Asia Pacific Management Conference (APMC 2025).
[12] Nhi Dang and Thanh Ho* (2025), Revenue Forecasting by Machine Learning Techniques: A Case Study of Alcoholic Beverages Company, Conference on Interdisciplinary Research on Environmental, Social, and Governance Strategies for the Sustainable Development Goals (CIRES 2025).
[11] Thien Le, Van-Ho Nguyen, Thanh Ho* (2022). A Model of Discovering Customer Insights in Tourism Sector Approach to Vietnamese Reviews Analytics, 2022 9th NAFOSTED Conference on Information and Computer Science (NICS), Track: Information Systems. (IEEE proceedings), Vietnam (31/10-01/11/2022), pp. 205-210. (ISBN: 978-1-6654-5422-3)
[10] Kim-Giao Tran, Van-Ho Nguyen, Thanh Ho* (2021), Customer segmentation analysis and customer lifetime value prediction using Pareto/NBD and Gamma-Gamma model, The 4th International Conference on Business, ISBN: 978-604-79-3072-2, pp. 296-310.
[9] Thanh Ho* and Pham Xuan Kien (2019), Knowledge Management System: Surveying the Models and Supporting Tool, International Conference on Multimedia Information Technology and Applications (MITA), ISSN 1975-4736 cMITA2019, Vietnam.
[8] Pham Xuan Kien and Thanh Ho (2019), Using group fuzzy AHP to measure the ICT maturity of enterprises, International Conference on Multimedia Information Technology and Applications (MITA), ISSN 1975-4736 cMITA2019, Vietnam.
[7] Hoanh-Su Le, Thanh Ho, Cuong Trieu (2017), Exploring Domestic and Foreign Customers’ Opinions by Sentiment Analysis on Online Reviews in Bilingual Language, Thirteenth Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2017).
[6] Le Hoanh Su and Thanh Ho (2016), Applying opinion mining for exploring foreign visitors' preferences on hotel services, Scientific Conference of Information Systems in Business and Management (ISBM16), Vietnam, ISBN: 978 -604-922-440-9.
[5] Thanh Ho*, Phuc Do (2015), Discovering Communities of Users on Social Networks Based on the Topic Model Combined with Kohonen Network, KSE 10/2015, UIT, Vietnam, pp. 268-273, ISBN: Electronic ISBN: 978-1-4673-8013-3, DOI: 10.1109/KSE.2015.54
[4] Thanh Ho*, Phuc Do (2015), Analyzing Users’ Interests with the Temporal Factor Based on Topic Modeling, ACIIDS 03-2015, Indonesia, Springer, pp. 106-115, ISSN: 0302-9743, ISBN: 978-3-319-15704-7.
[3] Tran Quang Hoa, Vo Ho Tien Hung, Nguyen Le Hoang, Thanh Ho, Do Phuc (2014), Finding the Cluster of Actors in Social Network based on the Topic of Messages, ACIIDS 04-2014, ThaiLan, Springer, pp. 183-190, ISBN: 983-3-319-054756-6.
[2] Muon Nguyen, Thanh Ho, Phuc Do (2013), Social Networks Analysis Based on Topic Modeling, The 10th IEEE RIVF International Conference on Computing and Communication Technologies, Hanoi, Vietnam, pp. 119-123, ISBN: 978-1-4799-1350-3.
[1] Thanh Ho*, Do Phuc (2010), Research on Using Data Warehouse and OLAP to Support Data Analysis in Academic Management Based on the Credit System - The Sixth International Conference on Information Technology and Education, 2010, HCM City, Vietnam.
GRANTS
“The model of discovering customers behavior and experience in the tourism sector in Vietnam based on Big data platform and Topic model”, Project manager, 2022-present, funded by Vietnam National University HCM City.
“Developing the customer relationship management (CRM) operating on the mobile platform”, Member, 2018-2019, funded by University of Economics and Law, Vietnam National University HCM City.
“Discover and visualize user communities on social networks using Kohonen neural network method and topic model”, Member, 2018-2019, funded by University of Economics and Law, Vietnam National University HCM City.
“Proposing simulated electronic market solutions for e-commerce training and research”, Project manager, 2017-2019, funded by Vietnam National University HCM City.
“Designing a model to explore user opinions from Vietnamese text data on social networking services in the field of Fastfood”, Member, 2016-2017, funded by University of Economics and Law, Vietnam National University HCM City.
“Building a system of social network analysis by topic and application into social networks in universities”, Member, 2013-2015, funded by Vietnam National University HCM City.
“Developing a professional dictionary system for Management information system and e-commerce”, Project manager, 2012-2013, funded by Vietnam National University HCM City.
“Typical decision support system in the company”, Member, 2012-2013, funded by Vietnam National University HCM City.
“Building an e-commerce model for the urban area of the national university campus”, Member, 2012-2013, funded by Vietnam National University HCM City.
“Research and suggest CRM (Customer Relationship Management) building solutions at University of Economics and Law, Vietnam National University HCM City”, Project manager, 2012-2013, Funded by University of Economics and Law, Vietnam National University HCM City.
“Applying data storage and OLAP technique to online data analysis to assist management level in managing academic credit training”, Project manager, 2011-2012, funded by University of Economics and Law, Vietnam National University HCM City.