This topic develops students’ understanding of how European production standards, market requirements, sustainable business models, and communication strategies shape the urban horticulture sector.

By the end of this unit, students will be able to:

• Understand the European and national laws regulating horticulture, including self-consumption, food safety, and voluntary certifications.

• Learn how the European horticultural market works, including production, harvesting, processing, packaging, and distribution.

• Identify career opportunities for youth in horticulture and develop relevant skills and knowledge for entering the sector.

• Explore entrepreneurship in the green economy, including sustainable business models, innovation, and technology in horticulture.

• Develop an understanding of customer relations and communication, including effective tools, feedback management, and strategies for building customer trust.

• Explain the regulatory framework for horticulture in Europe and their national context.

• Describe the horticultural supply chain, from production to distribution, and identify market trends.

• Recognize skills and career paths for young people in the horticulture sector.

• Analyze sustainable business models and innovative solutions for horticultural enterprises.

• Understand communication strategies to engage customers, manage feedback, and improve customer relations in horticulture.

• Integrate practical knowledge with theoretical concepts through interactive activities and reflection exercises.

EQF levels 3 and/or 4. 

Agrobus  

Hort 

Incredible Edible 

Sole Food – Street Farms 

Brooklyn Grange 

Gotham Greens 

Urban farm projects

MOST Cooperative Urban Farm

CoFarm4Cities 

FoodE