Information: Tells you in a single number between 0 and 100 the identity you project on social media relative to your peer group.

Guidance: Shows you—through our detailed HOO-R-U Profile diagnostic tool—which facets of your identity stand out and which facets merit improvement.

Dr. Thomas Cooley said: “I am not who you think I am;

I am not who I think I am; I am who I think, you think, I am.”