Hong Joo Lee

Ph.D. Management Information Systems (MIS), KAIST Business School, 2006

Department of Business Administration,

Catholic University of Korea

Jibongro 43, Bucheon, Gyeonggi, Republic of Korea, 14662

E-mail: hongjoo at catholic.ac.kr

I. Research Interests

I have focused on utilizing intelligent techniques and harnessing collective intelligence to make effective decisions in business settings and analyzing effects of intelligent aids in e-Commerce and m-Commerce areas. The research objectives are to devise new intelligent algorithms for personalizing web experience and harnessing collective intelligence, and to build theoretical frameworks for understanding effects of personalization and collaboration.

II. Teaching Subjects (Undergraduate level)

Introduction to Business Analytics

Business Analytics and Data mining

Introduction to e-Business

Cap stone design: Data analysis project

III. Employment

2018. 3 - Current: Professor, Catholic University of Korea

2017. 9 - 2018. 8: International Researcher, Brunel University London

2013. 3 - 2018. 2: Associate Professor, Catholic University of Korea

2011. 2 - 2011. 8: Visiting Scholar, MIT Center for Collective Intelligence

2009. 3 - 2013. 2: Assistant Professor, Catholic University of Korea

2007. 3 - 2009. 2: Full-time lecturer, Catholic University of Korea

2006. 4 - 2007. 2: Post doctoral fellow, MIT Center for Collective Intelligence

VI. Honors

(a) Award for Teaching

• Best Teaching Prize, The Catholic University of Korea, 2009 Fall semester

(b) Award for Research

• 최재원, 이홍주, "The Influencing Factors in Adopting Mobile Recommendation Services", 2010 한국지능정보시스템학회 춘계학술대회 (우수학술논문상 수상)
• Ruth Cruz, 이홍주, Influences of sentiments on useful votes for customer reviews with count based review usefulness index, 2015 지능정보학회 추계학술대회 (우수논문상 수상)

V. Professional services

Ad hoc reviewer: Journal of Management Information Systems, Information Systems Frontiers, Cyberpsychology, Behavior, and Social Networking, ICIS, PACIS, HICSS, Asia Pacific Journal of Information Systems, KSII Transactions on Internet and Information Systems

• Best Reviewer for Post-ICIS 2016 LG CNS/KrAIS Workshop, Dublin, Ireland.