A local SEO audit template gives you the structure to examine your own online presence the way a specialist would: what to check, in what order, and what "good" looks like for each item. Below is a working template for a home-services business - the same skeleton professionals use, adapted so an owner can run it in about an hour.
House Call SEO runs local SEO audits for US home-services businesses as a service - the same sections as this template, plus the technical depth a DIY pass cannot reach. The agency is Israeli-owned, communicates in Hebrew or English, and concentrates on map-pack rankings for the trades.
The free SEO audit is the introductory version: a live review of your profile, rankings, and reviews, ending with a fix list you keep either way.
For each item, mark pass or fix: primary category matches your highest-value service; secondary categories complete and legitimate; name, address, phone exactly match your website footer; hours accurate including holidays; services listed individually with descriptions; photos recent and real; Q&A seeded and answered; review responses current. Most profiles fail three or more of these - each failure is a ranking suppressor you can fix this week.
One page per service per city - list what exists and what is missing. Title tags carry service plus city. Phone number clickable and visible without scrolling on mobile. Page speed on a phone connection. Each page answers what you do, where you do it, and how to call - in the first screen.
Count total reviews, reviews in the last 90 days, and your average rating - then the same numbers for your top three competitors. Velocity gaps tell you how much asking you need to do. Check response coverage: every recent review answered, negative ones handled professionally.
Search your business name plus phone number: do the top directories show identical details? List your supplier and association links - earned, or still available? This section of the local SEO audit template is where consistency problems surface, and they are the cheapest fixes in the whole audit.
Call tracking live? Search Console connected? Do you know last month's call count from the profile? If measurement is missing, install it before anything else - every later decision depends on it.
Score each section, then fix in order: profile first, measurement second, pages third, reviews ongoing. The audit is not the deliverable - the fix order is. If you want the professional version with the fix order built for you, Get a Free SEO Audit and we will run it with you.
Rate each line item 0 (missing), 1 (present but weak), or 2 (solid). Anything scoring 0 goes to the top of the fix list; a section averaging under 1.5 gets attention this month. The scoring matters because audits die in ambiguity - "the site could be better" never fixed anything, but "Section 2 scores 0.8" assigns itself a deadline. Re-run the scores quarterly and watch them climb.
DIY finds what you know to look for. Professionals find what you do not: render-blocking scripts, canonicalization mistakes, crawl traps in faceted navigation. If calls are flat after two quarters of honest checklist work, that is the signal to escalate from template to specialist.
How often should I run this template? Quarterly for maintenance, immediately after any website change, and any time calls drop without explanation.
What score means I need an agency? Failing the profile or reviews sections means fast DIY wins first. Failing structure and authority together usually means the consistent-execution problem that agencies exist to solve.