Hire a Real Estate Photographer

Both a Atlanta Realtor and a photographer, I understand the importance of great images in an online marketplace where 90% of buyers are online. Some circles feel that the days of the "Full Service Real Estate Agent", are over. However, I believe the agent's role in helping people to buy and sell their homes is evolving, rather than decreasing. No matter what the future holds, every agent must now consider the quality of media used to market their homes and attract buyers. This blog will address some important distinctions that Listing Agents, For sale by Owners, Investors, and anyone who wants to maximize exposure for their property's properties, should make when hiring photographers. Real estate Photography

"So, where do we begin?" This is a great time to remind people that what camera brand they use and how much they cost is not the most important thing. While new technology has made photography more accessible, it has not eliminated the need to have "Good Old Fashioned Know-How." It is not important what a photographer uses for their equipment. While there are minimum standards, as long as they produce images that meet your expectations, it doesn't really matter what model of camera was reviewed or how much the photographer paid. It is essential that you have enough knowledge to communicate the look you want and to ask the right questions so you can determine if they are capable of delivering.

These are questions that you might find useful in your information gathering process.

Is your equipment capable of capturing a scene within the 16-24mm effective focal range? The effective focal length of a camera will vary, but the equipment should be able to capture images within this range. A wide-angle lens is necessary to capture tight spaces in interiors. Be aware that too wide lenses can cause visual distortions and blur the center of an image. This effect is magnified by cheap wide angle lenses. It is important for photographers to not only be able to take ultra-wide shots but also to know when to stop.

Are you doing any post-processing or digital editing to optimize the images for SEO? Although this question may seem ambiguous, it is crucial to understand how the images will be processed or "Retouched". Resizing the image and correcting the sharpness are the minimum necessary steps. Each image should be treated individually, as each picture will have different defects. Each photo can be better than the one that came out of the camera. Sometimes, even better. It is up to you to decide if you want to do so. This is where digital photography can really make a difference.