Malaysia faces critical water issues such as pollution, wastage, and low awareness. Many people are unaware of the hidden or ‘virtual’ water in food, clothing, and everyday products. Because of subsidized tariffs, Malaysians often overlook the real cost of water, leading to unnecessary waste.

We need an innovative, educational tool that makes invisible water use visible. Anum — Your Smart Water-Saving Companion provides this solution by blending Augmented Reality (AR), turning water awareness into engaging daily actions. The app transforms cultural and environmental knowledge into a gamified, interactive experience.

📱 WHAT IS ANUM?

Among the Melanau, one of Sarawak’s indigenous communities, the word ‘Anum’ means water, which is a reminder of their deep connection to rivers and the sea. Today, Anum carries this spirit forward as a mobile application that uses Augmented Reality (AR) and gamification to make invisible water usage visible and engaging.

With Anum, users can:

📷 Scan household items to reveal their water footprint (e.g., 2,700L for a cotton T-shirt).

💧 See real costs using Malaysia’s water tariff system, turning liters into actual financial impact.

🎮 Join gamified challenges & quizzes to build sustainable water-saving habits.

🌍 Contribute to a community water map by sharing personal actions and discoveries.

🔍 Read water meters with AR guidance for real-time monitoring of consumption.

The app blends cultural awareness, environmental education, and entrepreneurial thinking in one platform, encouraging sustainable habits and long-term behaviour change.