How to Capture Mascot Moments for Digital Marketing?

Mascots are one of the major parts of your overall marketing strategy as it gives the much needed larger than life visibility to your corporate identity. The lively presence of mascot adds vibrancy and dynamism to your brand and creates a long-lasting bond with customers. It is not just the costumes and mascots, but its photographs also play a crucial role in mobilizing people in your digital marketing strategy.

So, you have to be very particular about the photography of your mascot. Here are some of the basic tips to capture mascot moments.

Proper Lighting

Quality photography is about perfect lighting. It is all about balance use of light while photographing your mascot. Depending on location, whether indoor or outdoor, the use of light will vary. It is always good to have a strong bright light in your back and adjust film speed and depth to get a better picture. Keep the camera angle according to the requirement of the displayed mood. It is best to capture a mascot photo from a lower angle.

Surroundings

Messaging is the key here as your mascot will carry not just own identity, but the message from surrounding as well. If you are not happy with the surrounding then filter it out. It is not advisable to play with the fake surrounding as this could backfire. To make it look lively, it is always good to position mascot in communicative style with real people.

Contextual Position

To add variety and meaning to your photograph it is better to position the mascot in some context. Suppose your Singapore mascot will go well in the context of sea lion in Merlion Park. The best way to do this is to have a theme in mind first and plan your suit accordingly.

Be Real

Your mascot is the lively representation of corporate identity. Go real, and capture your mascot in real life interacting with people. This allows you to display connect and build the bond further. You can do some theme shots, but have a story in mind as this could help you build strong repo.

There are several other things that you always look for if you are working on some specific campaigns. But core photographic skill will always help make your mascot shine in digital space.