We are Cary and Savanna, a brother and sister team, and the heart behind our small, family-run business.
Cary, the older brother, first came up with the idea: to create a brand for Hoedspruit, the little town near where we grew up. But it couldn’t be just any brand, it had to stand for something greater. It had to stand for conservation.
Savanna, the younger sister, is the creative one. She spends hours designing our clothing logos and bringing the animals we love to life through her artwork.
Growing up in the African bush, wildlife was always at the center of our lives. The bush was our playground, our classroom, and our inspiration. It taught us to respect nature, to understand its rhythms, and to recognize how deeply connected we are to the wild.
Over the years, that love grew into a calling, not just to enjoy the bush, but to protect it. We’ve witnessed first-hand the challenges our wildlife faces: from poaching and trafficking to habitat loss. And we knew we wanted to be part of the solution.
That’s why we started this business: to create something meaningful that gives back to the people and organizations working tirelessly to protect the animals we all hold so dear.
For us, it’s about more than just what we sell. Every design we create and every product we share is rooted in purpose. With each purchase, you’re helping us support conservation initiatives, fund rescues, and ensure that future generations will get to experience the same wild magic we grew up with.
This is our passion. This is our mission. And we are so grateful to have you with us on this journey to protect the bush and its incredible creatures.