Step back in time of UGG 

The term “UGG” originated in Australia and refers to a style of sheepskin boot that has been worn across Australia and New Zealand since the early 1900s. The name is thought to have come from the word “ugly”, as these boots were once seen as purely functional rather than fashionable. Designed for warmth and practicality, they were commonly worn by surfers and rural workers long before becoming a global fashion icon.

Over time, UGG evolved into both a cultural term and a commercial trademark. The name has been at the centre of legal disputes in several countries, with various companies claiming ownership rights. These disputes have led to ongoing debate about whether “UGG” should be recognised as a brand name or remain a generic term for sheepskin boots a distinction that continues to shape conversations around authenticity and Australian heritage.

Australian UGG boots have been a staple of comfort and authenticity for generations. Originally created for warmth and practicality, they soon became part of the Australian way of life worn by surfers after early morning sessions, by farmers working through the chill, and by families relaxing at home during winter. Their enduring appeal lies in their simple yet effective design: soft, natural sheepskin that keeps feet warm in winter and cool in summer.

Over time, UGG boots evolved from a humble household essential into a symbol of relaxed Australian living. They embody a sense of ease, resilience, and connection to our roots. Beyond their practicality, they’ve become a fashion statement embraced around the world, yet their heart remains firmly in Australia. Every pair reflects the spirit of comfort, craftsmanship, and timeless style that Australians appreciate in everyday life.