About Hiraya Cosmetics

Hiraya Cosmetics was created with one vision in mind: to celebrate the natural beauty of Filipino women. We understand the beauty comes in many shades, undertones, and mid features. Yet, finding the perfect foundation match has often been a challenge. That's why we created a foundation line specifically designed to complement Filipino skin tones,  from Morena to mestiza, and everything in between.

A proudly local beauty brand dedicated to celebrating the diverse beauty of Filipino women while remaining inclusive to anyone who loves makeup. Our foundations are specially created to match the wide range of Filipino skin tones—from morena to mestiza, and every unique undertone in between. Designed for individuals aged 15 and above, especially students and young adults, our products offer affordable, high-quality coverage that blends seamlessly and feels natural on the skin. We aim to empower confidence, promote inclusivity, and provide shades that truly feel like your skin—only better. 

Mission

To create safe, high quality, and affordable makeup products that helps people express their beauty, confidence, and individuality. We are committed to using skin friendly ingredients, promoting inclusivity for all skin tones, and practicing responsible and ethical production.

Vision 

To become a trusted and innovative beauty brand that inspires self-confidence and self-expression while caring for people and the environment. We aim to lead the industry through creativity, sustainability, and diversity.

Core Values

Inclusivity

Quality

Authenticity

Affordability