Facebook cover photos are a perfect example of how social media marketing is different than just regular social media usage. A great personal cover photo can be anything that we think looks great on profile; our business cover photos need to do much more.

When designing your Facebook cover photo, you need to be careful because the cover image is displayed differently on mobile and desktop. Although, designing with safe zones in mind will get you a Facebook cover photo that will display properly on both devices.

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With all that being said, we recommend using the Facebook cover photo size of 820 pixels by 360 pixels and designing within the safe zones. This will ensure that none of the critical components of your cover photo are getting cut off on mobile devices or on desktop.

Aside from choosing something that is both high quality and relevant to our business, it can be difficult to know exactly what your cover photo should feature. That depends entirely on you, your business, and what you believe your target audience will be most receptive to.

Catch visitor attention by using relevant icons in your Facebook cover photo. You can add icons around your text or if you go with the more minimal approach, you can solely use icons in your design. Be creative and a good tip is to match your Facebook background with your icon colors.

Create an aesthetic Facebook cover photo by following a cohesive color palette. Use our color palette inspiration guide as a way to find a color combo that suits your branding. Being consistent and sticking with a few colors will significantly improve your design and help your banner image look professional!

The perfect Facebook cover photo size goes a long way in helping you make a great first impression with new users. Your image look good when displayed on both mobile and desktop, without bizarre cropping or the image showing up off-center. Combining the perfect cover photo size with Facebook cover photo best practices can help you build the social presence and reputation that you want to create for your business.

Hi Jain, have you tried designing with the dimensions 812 px by 360 px within the safe zones? Also are you trying to create a Facebook cover for your business / personal profile or are you trying to create one for a group? These may all be factors that are contributing to your cropped cover photo.

Hi there, the Facebook cover photo dimensions that we provided are for personal profiles and for business pages. A group Facebook cover photo is different and has a different set of dimensions. Hope that helps!

This can easily be confirmed by doing a screen capture of the area around the a FB cover page, loading it into your favorite picture editing software, doing a free-form crop down to the very edges of the cover photo, and then checking the resulting image dimensions.

The recommended Facebook cover photo size is 851 x 315 pixels for desktop and 640  360 pixels for mobile devices. The image must have a 16:9 aspect ratio, up to 100 kilobytes in size, and come in a PNG file format.

So, it is best to use the Facebook cover image size of 820 x 360 pixels and concentrate your design in the safe area. This way, you avoid getting important elements cut out from the picture, like your logo, product image, tagline, or call to action.

Use the recommended Facebook cover photo dimensions page to make sure it looks great on all devices. Test several different images to see how they fit, and only upload a picture that fits perfectly on both desktop and mobile.

Facebook cover photos are 851 pixels wide and 315 pixels tall for desktops, and 640 pixels wide by 360 pixels tall for mobile. The photo should be less than 100 kilobytes. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit, making it appear blurry.

Many of the best Facebook cover photos include a focal point and a color scheme that aligns with the rest of the brand. Remember, your social media accounts are extensions of your business, and they should make a good first impression on visitors.

Great Facebook cover photos also have ample negative space to make the subject, the copy, and the elements unique to Facebook (like the call-to-action [CTA] button on Facebook business pages) stand out even more.

Depending on your business, you can launch a page on Facebook with a unique CTA button to the bottom right of your cover photo. Take the placement of this button into consideration when designing your cover photo.

If you want to use your cover photo to support a page CTA, ensure your cover photo description includes a text CTA and links to the same offer. This way, whenever people view your cover photo by itself, they can still access the link.

Using color well can make or break your cover photo. Incorporating your brand's color scheme will help give your cover a cohesive look. Take this example from Zelle. They went with a monochrome purple look to match the brand's colors and included a simple tag line to pull it all together.

Using illustrations is a fun way to add personality to your Facebook cover. Make use of fun shapes, icons, and drawings to help your cover stand out. You can even incorporate some of these elements with photos like travel company Going did. In its cover photo featuring a scenic waterway and skyline, they've inserted two drawings featuring someone parachuting down into the canal and a thumbs up over the boat. Both of these additions make the image pop instead of being a standard travel photo.

While creating a cover photo may feel simple, the image you choose has a huge image on prospects visiting your page. You want to put your best foot forward on Facebook, and your cover photo is the first thing visitors see.

Your Facebook cover photo is at the very top of your Page and takes up some serious cyber real estate. Also known as a Facebook banner, cover photos appear on both desktop and mobile versions and are the first thing people see when they land on your Facebook Business Page.

Take a look at this Facebook cover photo template to see which areas of the image would be visible on mobile and desktop devices. If your cover image is outside these dimensions, Facebook may stretch or smooth it, making it appear blurry or cropped.

Since your Facebook page is all about you or your business, why not use photos that best represent that?

In addition to using photos taken by you or your team, stock photos are a great option for when you don't have the time or skills to create a design from scratch. You can find a wide range of stock photos to choose from on our list of23+ free image sources. 

If the photo license allows, we suggest editing or enhancing whichever photo you pick to match your brand or personality. You can easily do that with Pablo, Canva, or PicMonkey. For example, you could pick one of your favorite quotes and lay it over a photo.

Showcasing your employees in your cover photo is a great way to humanize your brand. It inspires trust and, if nothing else, a few friendly faces your customers can relate with.

A few years ago, we used a team photo from our company retreat in Madrid as our Facebook cover photo. Our team is such an integral part of Buffer, so with this photo, we wanted our community to see the people behind the company.

Zapier is a platform that allows users to automate boring and repetitive tasks. When you click on Zapier's Facebook Page, there is no question about what they do. Their tagline "easy automation for everyone" says it all.

Like Zapier, you can use your cover photo to highlight your brand's value proposition so your fans can quickly get an idea of what your business does and has to offer.

Your Facebook cover photo is a great opportunity to showcase your brand values and encourage people to join and support your cause. The World Wildlife Fund is committed to saving endangered species, and their Facebook cover photo clearly communicates their message and values to the fullest.

Use your cover photo to promote your social media campaigns by including a hashtag in the photo design. Canva did this a few years ago with their #MyDesignStory campaign, which told the stories of businesses and individuals who used the tool to make their small business dreams a reality.

Say cheese: your profile picture represents you or your brand on Facebook. This is the round photo that appears on your timeline layered over your cover photo. Your profile picture will also appear when you post to other walls, comment on posts or when your profile is searched.

Your Facebook cover photo will only appear on your Facebook timeline, and it stretches across the entire screen, which gives you more freedom to choose something creative or supplement your profile picture. Where your profile picture might be a good choice for a picture of you or a brand logo, use this space to post something that speaks more toward you as an individual or as a brand.

Facebook Events help capture the attention of users and cut through the noise on Facebook. Reminders are sent to your audience and having a good space with an even better image is important. Make sure you have the right dimensions down for a Facebook Event cover photo.

Facebook has added the ability to create a fundraiser for charitable organizations or personal causes. The cover photo for these fundraisers slightly varies from a typical Facebook cover photo, with a minimum size of 400150. The best experience across many display types will come from a higher resolution image, though.

Just like your cover photo on other social networks, your Twitter header image is your branding opportunity. Use your header image to promote your marketing message and company tagline.

A Facebook cover photo is more than a random picture you choose for your business's Page. Cover photos are a way to promote your brand on social media - think of your cover photo as a digital billboard for your brand!

With 3.03 billion monthly active users, Facebook is still the most popular social media platform globally. Since over 3 billion people could see your Page, it's essential to make sure your cover photo is perfect. 589ccfa754

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