My name is Scott Chow, and I am going to show you how to start blogging today. I have been building blogs and websites since 2002. In that time I have launched several of my own blogs, and helped hundreds of others do the same.

One of the misconceptions about starting a blog is that you need to be a great writer to be successful. Nothing could be further from the truth. People read blog sites to get a personal perspective on things, so most bloggers write in a very informal and conversational style.

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At its heart, blogging is about sharing your knowledge with the world. Writing about things that you are passionate about makes the process of starting a successful blog so much easier. As long as you are writing about things that you are genuinely interested in, your passion will shine through and keep your visitors interested.

This direct connection to the reader is one of the main benefits of starting a blog. This connection allows you to interact and share ideas with other like-minded people. It also allows you to build trust with your readers. Having the trust and loyalty of your readers also opens up the door to making money from your blog, which is something I discuss later in this guide.

The good news is that the internet is exploding with growth right now. More people than ever are online. This explosion in growth means more potential readers for your blog. In short, if you are thinking about starting a blog then there is no better time than right now.

You also need to have the software to build your blog. In this guide I will be showing you how to build a blog using the WordPress blogging software, because it is the most popular, customizable, and easiest to use.

Disclosure: BlueHost compensates The Blog Starter when you purchase through this link, so my services are free of charge to you! In fact, if you have any trouble at all setting up a blog with this tutorial, just contact me and I will do it for you (free!).

Changing your theme is the simplest way to customize your WordPress blog, but there are lots of other customizations you can do. Check out my full post on customizing your WordPress blog for an in-depth step-by-step guide. You can also watch the video above to see me completely customize a WordPress blog from scratch.

Aside from your blog, which is generally introduced on the home/main page, these two all-important pages should be visible on your top (header) menu and easy to access. You can take a look at the top of this page to see how I have these pages included in the header menu. See this detailed guide to customizing your blog menus if you need help.

These required static pages are typically linked to in the footer menu of a blog. They should, at the very least, be visible and accessible from the home page. Again, look at the bottom of this page to see how this looks in practice.

There are other static pages you can choose to include depending on what suits your blog and business. Common static page examples are an advertising page to solicit paid advertisements, a donations page, a resource page to direct visitors to your favorite links within your field, and a page for submitting ideas and content.

Dynamic Content: Your dynamic content is your blog and the most important content you have to offer. This is where you, as the creator, will infuse the blog with your brand of informative content that supplies your audience with knowledgeable tips, facts, opinions, and stories. This is how you engage your visitors and keep them coming back for more.

Your blog content should be regularly submitted at specific intervals. Waiting months to create content will never build a following. Posting content weekly and driving traffic to these posts will help build your brand.

Edit Your Work: Your blog content should be sufficiently edited. Nothing says unprofessional like several typographical and grammatical errors. If you need a few refresher courses in grammar, consider using a writing application.

One of my favorite ways to get visitors to my blog is to post links on my social accounts, like Facebook and Twitter. This is great, because not only do your friends see the link, but if your friends share the link with their friends it automatically multiplies your visitors. If you have created high-quality content on your blog then social media is a way for your blog to go viral.

Find other blogs in your community and engage with them. Using the comment section, introduce yourself and leave engaging and constructive comments. Many will allow you to leave a link to your blog. After creating relationships with prominent bloggers in your community, you will find yourself within their ranks quickly.

In addition to getting new visitors to your blog, you will also want to make sure your current visitors are coming back. This is where email marketing plays a big role. By collecting the email addresses of your visitors (with their permission of course), you can then notify them when you post new content on your blog. This keeps people coming back to your blog, which not only gives you more readers over time, it also allows you to build a closer relationship with your visitors.

Email marketing is too big a topic to cover well here, so I created a separate guide to email marketing for those who are interested (hint: every blogger who wants more readers needs to read this guide).

Keep in mind that with a brand new blog your traffic will be minimal to start with. However, this will change over time as long as you continue to add informative and relevant content on a regular basis.

Once you have a popular blog, advertisers will be hounding you for the opportunity to advertise. The best way to take advantage of this situation is to use Google Adsense. Google finds the advertisers for you and all you have to do is place the Google Adsense code on your blog to start running ads. Google Adsense takes all of the hard work out of the process and just cuts you a check.

Selling your own products and services directly on your blog is a great way to increase your income. As your blog grows and you begin to see a wide audience, your products and services will begin to sell themselves.

Another way to monetize is by creating membership options on your blog. This allows you to offer members more exclusive content only available with a paid membership. For example, you could offer unlimited downloads of digital goods, free consultations, a private network or forum where community members can mix and mingle, and private content available to members only.

There are many ways a blog can capitalize on popularity and traffic. Choosing the way you monetize from your blog depends on your goals and the purpose of your blog. Those who are selling services, physical goods, and digital goods, for example, may not want to participate in affiliate programs where traffic could be lost to another site.

Blogging is nearly a full-time operation. A successful blogger commits to posting lengthy and detailed content at least weekly. Promoting the blog must also be done regularly across social accounts and through peer interactions.

You also need a clear goal in mind. What is the main objective of your blog? Is it to inform the public? To eventually retain paid subscribers? With a clear final objective you can grow a blog that satisfies these goals in the long term.

What should my blog be about?Answer these questions: What are you passionate about? What do you think about daily? What topic do you annoy all of your friends, family, and co-workers with on a regular basis? What do you find yourself dreaming about? What do you find yourself constantly researching? What do you read about?

But the best way to start your blog is through one of the many web hosting companies. The best web hosting choice is a WordPress hosting account through Bluehost which is $2.75 per month and includes free domain name registration, so your total cost for 1 year is just $33.

Yes! A self-hosted WordPress blog is a open-source, which is completely free. And there are two different WordPress options, both free, but COMPLETELY different, which you should be aware of. Choosing between them is one of the most crucial decisions you will make.

Blogging weekly also helps improve your traffic from search engines, which you can track in your Google Analytics account. When you first begin blogging your latest posts will take time to show up on search engines. As you continue to post regularly you will naturally have more blog posts showing up in the search results, which means more traffic to your blog.

Why do blogs fail?Almost any blog has the potential to become a success, yet most blogs fail. And there are many reasons why. Here are the most common reasons why a blog fails:

Hi Scott,

Thanks for the great info on starting a blog. I am about to set up a blog that will be mostly political commentary. I also have numerous papers and presentations I have written over the years that I would like to post and make accessible to visitors, apart from my periodic blogging. Do you have advice as to how I can upload them on separate pages?

You will want to make sure you include a Privacy Policy page on your blog. WordPress provides a Privacy Policy generator by default, so it is very easy to add when starting your blog. Beyond that, just make sure you are being transparent with your visitors if you are collecting any information about them.

Thank you for this very informative blog. When setting up the comments section of my blog, is it necessary to ask for a piece of personal info such as the email of the address of the person making the comment? If I let people comment anonymously, this may encourage more people to comment.

Very informative post. I am grad student thinking strongly about starting a blog and wanted to know if you could speak to a respectful posting frequency and how many posts are enough before launching?

When first starting out I suggest posting once or twice a week. After you have built up a solid readership then you can decrease the posting frequency. Some really popular blogs only post every couple of months. 589ccfa754

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