Holiday Greeting in the Air

In the same year, HKairportshop.com had published a second campaign which aim to promote Christmas sales. Different from the Easter campaign, this mini site let users to create a Christmas E-card with their voice. 

The idea is users can record their voice with greeting message. Then our website will generate the voice into visible sound wave. The sound wave is just look like a Christmas tree! Users can personified their Christmas tree by selecting background, color and decorations. Finally they can share it to the one they love. Both sender and receiver can get a promo code from the shop.

Users can select different locations as background theme.

This is the user flow of the whole process: