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Brand Story
Brand Story
Founder Mai Duc Hai's personal journey with sensitive skin
The mission to create gentle yet effective products
Your brand philosophy of enhancing natural beauty rather than hiding it
The meaning behind your pastel blue packaging and "Hi" brand name
History
History
Timeline from 2024 when Mai Duc Hai first created the soothing serum
Partnership with Dr. James Kim to expand the product line
Official launch in 2025 with six essential products
Growth into international markets and makeup line by 202025
Current status with a team of twenty professionals
Brand Founder
Brand Founder
Mai Duc Hai is a dermatologist and founder of Hi brand.
Mai Duc Hai is a dermatologist and founder of Hi brand.
After a childhood experience with painful burns, he became a dermatologist in order to help people
suffering from skin troubles. In 2024, when only private dermatology services were available,
he founded Dermatology Clinic, the first cosmetic dermatology clinic in Korea,
and then he launched the derma cosmetic brand “Hi’.
Under our business slogan of “Say Hi to beautiful skin”,
we have presented the perfect solution for skin troubles based on a vast
amount of data and expertise accumulated from treatments and interventions for skin concerns.
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