Lab

Behavioral Finance and Asset Pricing Lab

행동재무학 연구실

Research Interests

• Behavioral Finance in Empirical Asset Pricing

  • Individual behavioral biases also influence in their financial decision making process!

    • Biases: Overconfidence / Loss Aversion / Representative / Mental Accounting / Disposition Effect / etc.

    • e.g.) Disposition Effect: Individuals are more likely to sell winning assets sooner and hold on to losing assets longer

• Investments & Corporate Events: Event Study (IPOs, SEOs, earnings announcements, and etc.)

  • Can we explain the response to such events in stock market-level / firm-level / individual-level?

• Personal Finance

  • Retirement Planning, Asset Management, etc.

  • Individual survey data

• Interdisciplinary Research with Accounting, Economics, Organizational Behavior, Machine Learning, etc.

Current Projects

• Interdisciplinary research

• Economics and Machine Learning

  • Sentiment (textual) analysis with Machine Learning on Monetary Policy

  • Fed Communication & New Articles on Monetary Policy

  • Examine Responses in Stock and Bond Markets

• Behavioral Finance, Organizational Behavior and Machine Learning

  • How individuals' behavioral biases are influenced on their decision making processes towards an adoption of AI

  • Survey-based Experiment Analysis

• Accounting Perspective

  • Company's Labor Investment

• Institutional Theory: Neo-institutionalism

Current Members

Ph.D. Program in Management Engineering with specialization in Finance

• Yuehan Wu (2025.09 ~ current)

Past Members

Master's Student

• Nurul Aliah Binti Zainuddin (2025.08)

• Yuehan Wu (2025.02)

• Hyowon An (2023.02)

Postdoctoral researcher

• Injun Hwang (2020.09 ~ 2021.08, Ph.D. in Finance at Korea University)

• Jae-hyun Cho (2021.11 ~ 2022.08, Ph.D. in Finance at Jeonbuk National University)

Post-undergraduate Researcher

• Junhee Kim (2021 Spring, Master's, Graduate School of Interdisciplinary Management, UNIST)

• Haeseon Jung (2022, Master's, Graduate School of Interdisciplinary Management, UNIST), Co-supervised with Professor Saiah Lee

• Minki Kim (2022, Bachelor's, School of Business Administration, UNIST), Co-supervised with Professor Saiah Lee

Undergraduate Research Interns

• Spring / Fall semesters

• Summer / Winter breaks