Method of communication help

How many methods of communication have you used today, and how many of these involved using technology? Have any enterprises communicated with you today? For example, did you pass any billboards, receive any texts or see an advert on TV?

Methods of Communication

What can influence your choice of communication?

To ensure you target your audience with the correct message you need to consider if you will use:

• Third party e.g newspapers, magazines etc. What are the advantages and disadvantages of using these methods?
• Internal promotions such as social media and point of sale. What are the advantages and disadvantages of this method?

Factors to consider

• How much will your chosen method cost? Can a new micro enterprise justify the costs of some of the methods? Will it increase sales?
• Will it achieve the desired outcome i.e. will it increase the number of customers or awareness of your product?
• How can enterprises find out if their chosen methods are effective? Have you ever been asked “how did you hear about us?”?

In your business plan you need to:

You need to:

• Choose your method(s) of communication,
• Explain how it is appropriate (link to target audience),
• List the costs in your Financial forecasts appendix(See Lesson 5 Costings for promotional campaigns in central resources); and
• Justify your choices based on costs