Marketing and Promoting the Enterprise

Controlling marketing and promotion is another internal factor that an enterprise can manage itself. Some smaller enterprises do all of their marketing through word of mouth. Advertising and promotion can be very expensive. Smaller enterprises have to make sure the amount they are spending gives them value for money, by being effective in creating more customers and extra sales.

Social media platforms, such as Twitter, Instagram and Facebook, make it possible for enterprises to advertise and promote themselves for free. It is also possible for enterprises to encourage customers to review and rate their goods or services online.