Sure4pets Ltd

This section must discuss how market research helps each of the selected enterprises meet customer needs and understand competitor behaviour. This will include:

• how each enterprise conducts its market research, for example:

o the types of primary research used

o the sources of secondary research used

o the qualitative and quantitative data collected.

Discuss how the enterprise designs its market research so that it:

o meets its customers' needs (convenient location, effective and fair pricing, diverse product portfolio, good quality products, effective customer service and specific market segment)

o Understands competitor behaviour (densifying competitors,​ main features making products competitive:​ price, quality (already covered), availability and unique selling point (USP)

Sure4Pets Ltd

Assess the effectiveness of the market research methods used to ensure the enterprise:

You must carefully consider:

· the extent to which the enterprises methods of market research are or are not effective

· the reasons why you have reached these judgements

· which elements of the enterprise’s market research are most important in deciding whether the market research is effective or not

Mind Map for Task 1 and Task 2

Market Research used in Sure4pets (Support mind map and writing of coursework