Learning Aim A : What to do
Section A: The purpose, activities and aims of two contrasting local enterprises
In this section you should give a comparison of the purpose, activities and aims of two contrasting local enterprises
Task 1 - For each enterprise, this should include the characteristics of the enterprise, for example:
o whether it has a physical location, is online, or both
o the type of ownership and number of people who run it
o the number of people it employs
Task 2 - The purpose of the enterprise, for example:
o its aim(s) and objectives
o the range of goods / services it provides
o how it approaches wider ethical responsibilities.
Task 3 - Comparison
o the characteristics of the enterprise
o the purpose of the enterprise
Section B: The entrepreneurs who run these enterprises
In this section, give a detailed description of the entrepreneurial characteristics and skills demonstrated by the entrepreneurs in each of the selected local enterprises. This should include:
Task 1 - Enterprise 1
a) the entrepreneurs reasons for starting their own enterprise
b) the mind-set that the entrepreneur has needed to display
c) the skills of the entrepreneur.
Task 2 - Enterprise 2
a) the entrepreneurs reasons for starting their own enterprise
b) the mind-set that the entrepreneur has needed to display
c) the skills of the entrepreneur.
Section C: How the characteristics of the enterprise and the entrepreneur have influenced it achieving its main purpose
In this section you need to focus on one of the local enterprises selected in section A and B.
For the selected enterprise, present a careful consideration of the extent to which the characteristics of the selected enterprise and the entrepreneurs that run it have contributed to its levels of success or failure. This will include:
Task 1 - Characteristics contributing to success or failure
Showing clear links and interrelationships between how the characteristics of the enterprise and the characteristics of the entrepreneur contribute to the enterprises level of success or failure.
Task 2 - Importance of Characteristics
Showing how important each characteristic has been in contributing to the enterprises level of success or failure.
Task 3 - Conclusion
Bring this section to a close by coming to a conclusion, that is supported by clear reasoning and examples, about which characteristics have been most important in contributing to the enterprise’s level of success or failure.