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South Carolina Gamecock Athletics Social Media Work: https://gondola.cc/haley.ferrara
Charleston Mix Campaign
Print Ads
Social Media Ads (Made for Instagram Reels and TikTok)
TV/ Youtube Commercials
Direct Marketing Concept:
A cocktail PR package designed with a clean, southern-inspired look, it includes cocktail essentials and branded items that position the mix as a full cocktail experience.
It will be sent to influencers and they will share the contents of the box making the unboxing feel exclusive, authentic, and highly shareable.
Influencers will announce a giveaway to followers where 5 randomly chosen people can also win the package for following @charlestonmix and reposting.
Integrated Marketing Communications:
A sales promotion social media contest inviting viewers to make their very own Charleston Mix creation and show it off on instagram.
Finalists will get an email asking for documentation to prove age of 21+.
Grand Prize: A weekend getaway for two to Charleston, SC. Flights, hotel, and an exclusive mixology experience included.
Runner-Up Prizes: Charleston Mix swag bundles, limited edition bottles, and a feature on Charleston Mix social pages.
Colman's Campaign
Billboard
Print Ads
Brocure
Waterboy Campaign
Still Social Ads
Business Card
Tree City Vodka Holiday Tiktok
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