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Project 1. Exploring Neighborhood Perceptions and Preferences
This project utilizes in-depth interviews and online survey experiments to investigate 1) what neighborhood perceptions are associated with varying degrees of racial composition, 2) how these perceptions mediate the effect of racial composition on neighborhood desirability, and 3) how these relationships vary by target racial outgroup and respondents' political identity.
In exploring neighborhood perceptions, I focus on not only negative stereotypes well-studied in prior studies, such as perceived safety, but also positive stereotypes such as perceived diversity and authenticity. Moreover, I incorporate visual stimuli like Google Street View images in my interviews and fictitious online business reviews in my survey experiments to directly capture or manipulate my respondents' neighborhood perceptions.
Related articles:
Yoon, Hesu. In preparation for submission. “Stigmatized or Desirable? Heterogeneity in Racialized Neighborhood Perceptions and Preferences of Highly Educated Young White People.”
Yoon, Hesu. In preparation for submission. “Diversity Premium: The Role of Perceived Diversity and Liberal Ideology in Shaping Neighborhood Perceptions and Preferences of Highly Educated Young White People.” (Working draft available upon request.)
Yoon, Hesu. In preparation for submission. “Omnivorous Neighborhood Taste.” (Working draft available upon request.)
A figure from "Stigmatized or Desirable?" showing the effects of racial composition on four neighborhood perceptions - safety, familiarity, diversity, and authenticity. The reference category is "White" neighborhood.
Project 2. Gentrification and Neighborhood Change
In the second set of projects, I explore various aspects of neighborhood change associated with gentrification, such as retail development, immigration, and physical change in the neighborhood.
Related articles:
Yoon, Hesu. Writing in progress. “Racialized Retail Proliferation and Displacement in Gentrifying Neighborhoods”
Hwang, Jackelyn, and Hesu Yoon. In preparation for submission. “Shifting and Persisting Neighborhood Hierarchies: Immigrant Influx and Pathways of Renewal in the Twenty-First Century.”
Tianyuan Hunag, Timothy Dai, Zhencheng Wang, Hesu Yoon, Hao Sheng, Andrew Y. Ng, Ram Rajagopal, and Jackelyn Hwang. 2022. “Detecting Neighborhood Gentrification at Scale via Street-level Visual Data,” Proceedings of 2022 IEEE International Conference on Big Data.
A map from “Racialized Retail Proliferation and Displacement in Gentrifying Neighborhoods” showing the growth of "discretionary" businesses in San Francisco.
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