This playbook simplifies Google Ads campaign creation and Google Tag Manager installation, offering step-by-step instructions and practical tips for beginners to effectively track website conversions and optimize ad performance.

This template guides learners through creating Google Ads remarketing campaigns, starting with tag setup in Google Tag Manager and progressing to audience creation, ad design, and campaign optimization in Google Ads.

This introduction guide walks you through the essentials of the Meta Pixel (formerly Facebook Pixel). Learn how to create a pixel, and install it on your website

This worksheet will help you understand and analyze key metrics for your Facebook ad campaigns. You'll learn how to interpret data, identify potential issues, and apply basic optimization strategies to improve your campaign performance.

This Facebook Ads playbook is a beginner-friendly guide to creating and managing successful ad campaigns on Meta platforms. It covers targeting, ad creation, budgeting, and optimization, with step-by-step instructions and practical tips.

This template guides learners in creating SMART goals for their target personas, providing a clear structure and examples for each element

This interactive spreadsheet empowers learners to craft and preview SEO-optimized meta titles and headers, instantly visualizing how they'll appear in Google search results.

These SEO assignment templates provide learners with a structured framework to develop optimal visibility in search engine results. 

Help a Singapore domestic helper agency improve their SEO! Share your insights and solutions to boost their rankings from Google's SERP (Currently the tenth page)

A full-funnel marketing approach reaches the customer based on where they fall within the funnel as customers require a different approach at every stage of the funnel and that too with the different marketing messages and creatives, etc. Marketing approach and strategy vary according to the industry and marketing goals. It is very important that you adjust the marketing strategies accordingly.

This template guides learners through executing and optimizing omnichannel campaigns. It includes steps for each channel, content creation, scheduling, coordination, and real-time adjustments based on key metrics.

This Market-Driven Alignment Framework is a strategic approach where businesses align their products, services, and channels with the specific needs and preferences of their target market. This alignment fosters deeper customer understanding and drives sustainable business growth. The fit analysis includes: Market-Product Fit, Market-Channel Fit , Product-Channel Fit, Channel-Model Fit, Model-Market Fit.

This HubSpot familiarization guide provides a step-by-step approach to creating basic email campaigns, importing contacts from an Excel list, and segmenting your audience using HubSpot's list function.

This Padlet board encourages you to go beyond the numbers in GA4. Share your insights and recommendations based on the mockup data, applying your marketing knowledge to drive real-world improvements.

Further  hands-on experience with Google Analytics 4 using this step-by-step guide and the Google Merchandise Store demo account. Learn to configure reports, analyze key metrics, and discover insights to optimize your website and marketing efforts, this time using Funnel Exploration

Further  hands-on experience with Google Analytics 4 using this step-by-step guide and the Google Merchandise Store demo account. Learn to configure reports, analyze key metrics, and discover insights to optimize your website and marketing efforts.

Get hands-on experience with Google Analytics 4 using this step-by-step guide and the Google Merchandise Store demo account. Learn to navigate reports, analyze key metrics, and discover insights to optimize your website and marketing efforts.

This Omnichannel marketing templates provides a structured approach for businesses to create seamless customer experiences across multiple channels. It will help you streamline planning, implementation, and analysis of integrated marketing strategies.

1. Evaluate the current marketing technology stack of a company. 

2. Identify strengths, weaknesses, and gaps in the existing tools and platforms.

3. Propose recommendations for new technologies that can enhance the integration and efficiency of the omnichannel marketing tech stack.

4. Design a framework for integrating various marketing technologies into a seamless ecosystem. 

5. Consider how data flows between different tools, ensuring a unified view of customer interactions.

6. Address compatibility issues and propose solutions for a more integrated tech stack.

Facebook chatbots enhance customer engagement, provide 24/7 support, and automate tasks, improving efficiency and lead generation.  Functionalities include:

• Instant response to inquiries

• Appointment scheduling

• Lead qualification

• Personalized recommendations

• FAQ automation

• Promotional message delivery

• Order tracking (for applicable businesses)

Attribution models reveal the impact of different marketing touchpoints on conversions, enabling data-driven decisions for optimizing marketing strategies and budget allocation.

• Last Interaction: Highlights the final touchpoint's effectiveness.

• Last Non-Direct Click: Identifies the last marketing channel before a direct visit.

• Last AdWords Click: Reveals the impact of the last Google Ads click.

• Linear: Distributes credit equally across all touchpoints.

• First Interaction: Emphasizes the importance of initial brand exposure.

• Position-Based: Gives prominence to the first and last interactions, acknowledging middle touchpoints.

Understanding CAC (customer acquisition cost), CLV (customer lifetime value), and churn rate is vital for any business. CAC reveals the cost of acquiring new customers, while CLV predicts the revenue they'll generate over time. Churn rate measures customer attrition. A high CLV and low CAC indicate a healthy business.

Here's a step-by-step guide on how to connect Google Analytics 4 (GA4) to your Google Sites website:

1. Set Up a Google Analytics 4 Property:

• Go to Google Analytics: If you don't have a Google Analytics account, create one. If you already have Universal Analytics, you'll need to create a new GA4 property.

• Create Property: Click "Admin" > "Create Property."

• Enter Details: Enter a name for your property, select your time zone and currency, and click "Next."

• About Your Business: Provide information about your business (industry, size) and click "Create."

2. Get Your Measurement ID:

• Data Streams: Go to "Admin" > "Data Streams" > "Web."

• Add Stream: Click "Add stream" and enter your website URL and a name for the stream.

• Tagging Instructions: Click "View tag instructions." You'll find your Measurement ID (G-XXXXXXXXXX) here.

3. Add the Measurement ID to Google Sites:

• Open Google Sites: Go to your Google Site and click "Settings" (gear icon) > "Analytics."

• Paste ID: Enter your Measurement ID in the provided field.

• Enable Analytics: Turn on the Analytics slider.

• Publish Changes: Save and publish your changes.