Business Goals: New product for small businesses, the main business goal was to get really small business users to click on the Get Started button. This would launch the small business user to our new website where they could onboard themselves into our new product.

Based on their requirements and user research from the product team, I wireframed a quick pricing section. For the second iteration of the pricing section, I was asked to include the more expensive full service payroll package as another option. I then redesigned the section and received stakeholder approval to move forward with the design.

To make it clear to small business what they needed to qualify for the new Online Payroll, I added a green tab at the top explaining the eligibility criteria required for small businesses. I kept the Online Payroll section background white so users could easily scan information. As well as making the CTA a prominent dark blue color, so the users eyes would immediately land on the CTA when they got to the page.

Business Goals: Design a landing page for Stadium Live app. One of their main goals was to use emoji's (reach a younger demo who would be interested in the app), make it clear that it was an app and include some of their features they showcased within their app. They also wanted it to be simple enough - so their front end developer could update new features, imagery and copy.

Working closely with the front end developer and based off their research. I started with landing page wireframe with color suggestions. They came back with their new 8 bit logo, new colors that they wanted to use and screenshots that they wanted to be featured. I then added new colors scheme, cleaned up the screenshots & imagery and simplified their feature imagery.

Business Goal: I was hired to update the Stackr App landing page. It was originally built by the owner who is also the engineer, he wanted to update the basic CSS of the site and was open to any suggestions. I worked with the owner and looked at their most current user data and emails from users to figure out pain points. We decided to add more copy explaining the product, add a screenshot that all users would see once signed in and also included a free trial to encourage users to try the product.

Updated the design but kept the original structure of the site, to make it easier to update. I took their original colors and gave him more color options. I also removed illustrations and added product image. Simplified the What does it do? section, added the Free Trial and made sure to include copy, No credit card needed.

Once completed we did a split test and saw an increase of users hitting get started and less emails asking questions about the product on the new page.

Business Goal: Create a custom payroll quote image, incorporate a special offer and include product features for a new SEO landing page. Meeting with team and stakeholders they mentioned they were in the process of designing a new section for our main website that compared all our products and features. But at that time I had no reference point to base the design off of. We picked the top features to showcase based off user data.

I then started with a very simple wireframe (built in Illustrator) of a payroll quote with features. Once I received their approval I incorporated current design system and then photoshopped the new vector image into the iPad screen. I chose building this graphic in Illustrator so if the offer or any features changed, I could go back into the original vector file and update.

In this SEO landing page we did see increased page views and conversions, which led us to build a corresponding digital ad campaigns. One version promoted the special offer the second version promoted the features but both when clicked came to this landing page.

Business Goal: I was asked to take the desktop form and rebuild them for mobile. Talking to the team we decided to design it as progressive form. They provided data that had examples where users opted out of the form and called instead. Or started to fill out the form and then abandon it completely. The goal was to have users fill the form fields and move away from calling us, but we still needed to keep the phone as an option.

Taking all this information in, I built out wireframes received approval and moved quickly to the design portion. For the mobile progressive form I broke up the form fields, using the first three form field sections and below it, added the option to call. If the user filled out their name, email and company the form would expand, revealing the next three form fields. The call options would be pushed down under the form. This way the user had already filled out half their information and were more likely to finish filling out the rest of the form. To make it easier for the user I moved the error states to the right hand side of the field so the user still could see what needed to be filled out.

Once we launched this, we saw a significant uptick in filled out mobile forms.

Business Goal: Redesign and modernize the SEO landing page. They were seeing a drop off of users on their landing page and wanted to give users new options. The BRD was to update imagery, add video and make it personal.

Built a low fidelity wireframe of the new landing page once approved - I quickly went into pulling new imagery and colors. Trying to make the site more personal, I removed the business stock photo imagery from the hero, I instead used a screenshot of the video interview of the CEO. I darkened the image a bit to make it easier for our users to read the headline and copy. This image would also tie into the video component that was added to the page. I also added CEO testimonial to make it more personal for the user and below added more information that small businesses would need to make an informed decision about the demo.

The landing page saw an increased number of interactions, large amount of video plays and an increase in demo requests.