I’m Paulo a product designer, living and working in New Jersey. I grew up building Legos, reading comics, drawing, taking my own photography and using my imagination.

Throughout my career I’ve adapted to every job I've had - which has led me down some creative paths where, I have hand drawn and designed illustrations, icons, painted murals, printed letterpress posters, designed car air fresheners, made mini-comics and created a custom wooden sign.

As a UI/UX designer I'm a problem solver, I’m not just interested in designing interfaces. I’m interested in designing systems, frameworks, processes and company's interfaces that functions well. This requires a deep understanding of human behavior and a bit of psychology - the outcome of which greatly impacts the overall experience of the product, regardless of the platform. I'm a team player and always open to listen to feedback.

My process starts by understanding users and business goals, based off the goals I create user persona(s), research & brainstorming to design low-fidelity wireframes, then I build out a prototype based off the wireframes. My second part of the process, starts with user testing, then refining the wireframes based off users feedback. I will then move onto the UI design - once high-fidelity wireframes are completed, I will then work with UX researcher to do customer/user testing, re-evaluate the work and reiterate.