Note: To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of my current employer.
I redesigned their logo updating their fonts and adding the play button to the letter O. I updated their style updating their colors & icons - creating a simple design system for the app built to accommodate scalability. (At this time the colors are not finalized.)
The concept for the mark originated primarily from two components. I was asked to redesign SLM logo, reviewing the past logos they were all text based. I decided to create a graphic logo and started sketching ideas that signified moving forward. I was later asked to incorporate the Win as One logo. I was also responsible for laying out the logo and visual guidelines for the event.
Simple ask, design a vector logo for Black Lion Enterprise Project only requirements was, it had to be black and white, use our brand fonts and must have a image of a lion.
Designed logos for different business units within the company.
In conjunction with my boss (at the time), I designed a logo for a european children clothing store called HedgeFrog. They were really a great client after the logo was approved, we went ahead and designed their business cards, t-shirts and store bag concepts.
A sample of different logos I've done in the past.